Blog

Does your logo reflect who you are and what you do? Is it targeting your customer base accurately and is it easily recognizable? 

As a small business owner, if your response to any of these questions is “no” or “I’m not sure,” this may mean it is time to redesign your logo!

Your logo is a pictorial representation of your business that portrays your values, purpose and quality, all while capturing a customer’s eye. You don’t want this logo to be outdated, unclear or inaccurate, which is why it’s important to redesign your logo. 

It is also important that your customers are able to recognize your business and its logo. 

“It only takes about 10 seconds for consumers to form an impression from a logo, however, it takes 5-7 brand impressions before someone will remember it.”

Here are the 5 top reasons why it may be time to redesign your logo. After reading about them, you can make the decision to give your logo an update and ensure that your logo represents you, your business and contemporary trends!  

So how do you stay ahead of your competition? 

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Have you ever clicked off a website or avoided a business because it didn’t look professional?

I’m sure we’ve all been there before and know it’s something we want to prevent happening on our own websites.

Choosing a professional logo design is one of the best and easiest ways to ensure people embrace your business and what you’re selling.

On average it will take 5-7 times to see a logo before the customer remembers the brand. You want this experience to be positive, not negative.

Professional logo design can be expensive, but we will show you how to get a great deal without compromising quality.

“A professionally designed logo builds trust by validating your professionalism and gets people to stick around.”

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How do I know if I have a great business logo?  

Between social media, TV, signs and banners, we have all seen thousands of logos and images, but let’s face it, not all of them are great.

There are some poorly designed logos, some logos that are just ok, and then there are some that are great!  

The great logos stand out and remain memorable to customers while representing you and your business.  

If you have a small business and are now wondering if your logo is great, this is the perfect place to start!   

“The average person encounters between 6,000 and 10,000 ads and images every single day.”

How the #%!& is anyone going to remember yours? 

Check out the list of reasons that make a logo great and see if your logo is simply good, or if it is GREAT!  

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“Hello, Hello…is there anyone out there?!”

As a small business owner, do you not get any visitors to, or leads from, your website? If not, this is a must-read for you.

When done right, your website is your 24/7 virtual sales force, working for you even when you are not working.

And remember, people do judge a business by its website, so first impressions matter.

Recognizing this fact is the first step in creating a website that will garner the visitors, customers and sales you want.

But you don’t have to go it alone…we’re here to help with insightful information every step of the way.

Almost half of visitors will stop engaging with a website if the content or layout is unattractive.

There are 5 must-haves for a website to work efficiently as your lean, mean, lead generation machine. If you follow these web standards, you’re on your way to boosting your business.

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