Blog | Small Business Website Design & Marketing Westchester

Standard March 1, 2019 by Kathy Argyros /Add Comment

5 Must-Haves for Best Website Design

How can my business have the best website design in Westchester County, NY?

Well, you’ve come to the right place!

Your website is no longer just a billboard for your business. Your website is now a 24/7/365 virtual sales force working for you even when you are not working. And, people online do judge a business by its website, so first impressions do matter.

Recognizing this fact is the first step in creating a website that will garner the customers and sales you need in order to be successful.

94% of users leave a website that uses outdated web design

There are 5 must-haves for a website to work efficiently as your lean, mean lead generation machine. If you follow these web standards, you’re on your way to a flourishing business.

Standard January 7, 2019 by Kathy Argyros /Add Comment

How to Create a Solid Marketing Plan

As a small business owner in Westchester County, NY, one of the top business resolutions you should have this year, and every year, is to have a solid marketing plan.

For those of you who don’t have a plan for 2019, it’s not too late. You can still start the new year off right by creating your business marketing plan now using our valuable how-to tips.

In need of additional help? If you’re not currently subscribed to our e-newsletter, all you have to do is sign up here and we’ll send you a FREE E-Book that includes a marketing plan template. If you already receive our e-newsletter, but don’t have the E-Book, please email us today and we’ll be delighted to send it to you.

A marketing plan keeps you on track toward your goals and is the ultimate guide to successfully growing your business.

Standard December 3, 2018 by Kathy Argyros /Add Comment

Increase Your Holiday Sales

The holiday buying season is here, and now is the time to easily increase your holiday sales.

I always tell my clients, look into your “tool chest” and simply recycle past offers or specials. A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”

77% of Americans have given a gift card in the last year, and for the eighth year in a row, gift cards and certificates are the most requested holiday gift item.

Standard October 30, 2018 by Kathy Argyros /Add Comment

Alert: Google Website Security Requirements

Is your small business website being flagged as “Not Secure” when visitors try to access it? If you don’t have an SSL Certificate, the answer is (or will be) YES.

Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.” This means that you will definitely lose visitors and potential customers every second of every day. And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.

Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!

Standard September 28, 2018 by Kathy Argyros /Add Comment

5 Guaranteed Ways to Lose a Customer

Do you know why your Westchester County, NY small business is losing customers?

Most small businesses spend lots of money focusing primarily on getting new customers.

You don’t have to spend time and resources finding new clients, just keep the ones you have happy and coming back.

Research shows acquiring a new customer on average is 10 times MORE expensive than keeping an existing one

Standard June 2, 2018 by Kathy Argyros /Add Comment

How to Handle Bad Reviews

As a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.

Standard May 17, 2018 by Kathy Argyros /Add Comment

Judging a Business by Its Website

What Makes a Good Website

We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgement is virtually inevitable.

With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.

One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.

75% of people judge a business by its website

Standard April 1, 2018 by Kathy Argyros /Add Comment

The Importance of Online Reviews

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

Our goal is simple.