Blog | Exceller Marketing

Standard October 30, 2018 by Kathy Argyros /Add Comment

Alert: Google Website Security Requirements

Is your small business website being flagged as “Not Secure” when visitors try to access it? If you don’t have an SSL Certificate, the answer is (or will be) YES.

Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.” This means that you will definitely lose visitors and potential customers every second of every day. And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.

Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!

Standard September 28, 2018 by Kathy Argyros /Add Comment

5 Guaranteed Ways to Lose a Customer

Do you know why your Westchester County, NY small business is losing customers?

Most small businesses spend lots of money focusing primarily on getting new customers.

You don’t have to spend time and resources finding new clients, just keep the ones you have happy and coming back.

Research shows acquiring a new customer on average is 10 times MORE expensive than keeping an existing one

Standard May 17, 2018 by Kathy Argyros /Add Comment

Judging a Business by Its Website

What Makes a Good Website

We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgement is virtually inevitable.

With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.

One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.

75% of people judge a business by its website

Standard February 13, 2018 by Kathy Argyros /2 Comments

Top 3 Reasons You Need a Marketing Plan

3 Reasons you need a marketing plan Why do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

Your business can’t survive without a marketing plan

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

Standard November 8, 2017 by Kathy Argyros /Add Comment

5 Quick and Easy Holiday Promotions

Easy Holiday Promotions

Have you started your holiday business promotions yet? If not, now is the time to start. We have some great, quick, easy and effective holiday promotions you can create right now.

Yes, it’s that time of year again, time to begin promoting sales for the holidays, although nowadays, it seems there’s a holiday for everything and it’s becoming a year-round commitment.

As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that might help facilitate the process.

Standard September 8, 2017 by Kathy Argyros /Add Comment

The Importance of Online Reviews

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

Standard August 8, 2017 by Kathy Argyros /Add Comment

The 5 Benefits of Business Cards

In our digital age, are business cards still important to have for your Westchester County, NY small business?

Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.

72% of people judge a company by the quality of the business card.

You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.

Standard May 31, 2017 by Kathy Argyros /Add Comment

70% Savings on Website Design

In today’s world, having a website is a necessity, not a luxury. Not having a website (or a bad one) can ruin your credibility and negatively affect your sales.

Think about it…having a website today is as basic as having a phone. If you don’t have one, customers wonder why, and will question your business and professionalism.

Do any of these describe the reasons why you don’t have a website?

Unclear how to differentiate myself vs. my competition?
No design skills?
Lack time and/or money to keep it fresh?
Last, but certainly not least, no clue on where to start or what I need?

If you answered yes to one or more, we have the solution…

What you need to know about Millennials:

Our goal is simple.