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Standard January 1, 2020 by

Top 3 Reasons You Need a Marketing Plan

3 Reasons you need a marketing plan

Small business owners don’t intentionally set out planning to fail.  Typically, other priorities or lack of knowledge results in failing to plan, which can make the difference between that epic win or tragic loss.

Just like we make new year’s resolutions for ourselves, we need to do the same for our business.

Marketing plans aren’t just for big businesses.  In fact, they’re just as critical for small businesses to make sure you stay focused and on budget to reach your goals.

Your business can’t survive without a marketing plan, especially in today’s ever-changing world of digital marketing and technology, where the competition is fierce.

Benjamin Franklin’s famous quote…
“If you fail to plan, you’re planning to fail.”

Are you equipped to capture more market-share or be left in the dust?

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Standard November 1, 2019 by /Add Comment

5 Quick and Easy Holiday Promotions

Easy Holiday Promotions

Yes, it’s that time of year again.  Although nowadays, it seems there’s a holiday for everything, now is the time to boost your end-of-year sales for the biggest holiday season of the year.

Still having trouble putting your holiday business promotion together? No worries, we have some great, quick, easy and effective holiday promotions you can create right now.

As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that are sure to facilitate the process.

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Standard October 1, 2019 by

Increase Your Holiday Sales

Holiday buying season is around the corner and now is the time to plan your promotions to increase sales for your Westchester, NY small business. 

I always tell my clients, look into your “tool chest” and simply recycle past offers or specials. A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”

93% of American consumers have either given or sent a gift card or gift certificate, with these continuing to be the most requested holiday gift item year after year.

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Standard August 1, 2019 by

5 Worst Email Subject Lines

Exceller Marketing Blog Worst Email Subject LinesDon’t look like a fool. You can’t hide behind your sunglasses, nor should you want to. People are smart and can sense when they’re being conned. 

Although the summer months might be a time to hit the beach and relax, it’s also a good time to stay top-of-mind with your customers and prospects. And now, it’s easier than ever with email marketing.

But I implore you to be honest and ethical in your marketing communications. If you’re email subject line is untruthful or misleading, you may get someone to quickly open it, but I can guarantee they’ll hit the spam button just as quickly.

People buy from people they “know, like and trust” so be upfront and creative, not sneaky or deceptive.

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Standard July 1, 2019 by

5 Best Email Subject Lines

Animals in waterSummer can be slow for some businesses, so while you’re out for a swim or catching a free ride, one of the best ways to stay top-of-mind with your customers and improve communications is with an e-newsletter, also known as email marketing. And, the great thing is you can create these now, and simply schedule them for distribution during the summer months. 

 

Most people spend hours creating “content” for their e-newsletter.  However, they forget the icing on the cake, which is investing time in the email subject line. 

If your email subject line is a bust, it doesn’t matter how good your content is, no one will get to read it!

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Standard June 1, 2019 by

10 Ways To Improve Your Email Open Rate

Happy Business ManBelieve me, we know it takes time to build a quality email list.  But never, ever buy a list.  It’s a waste of your hard earned money, you’ll see virtually no results and worst of all you’ll get tagged by spam filters, not to mention the possible fine of $11,000 for each offense, according to the Federal Trade Commission based on the CAN-SPAM Act of 2003.

So let’s assume you have a credible email list. Now, how do you get your customers to take notice?

It’s now time to get happy as we have the inside scoop on what’s working in the world of email outreach!

Over 12 million outreach emails where analyzed and here are the results…

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Standard May 1, 2019 by

How Fast is Your Website?

Speed matters! Why? The faster the page load, the better the visitor experience. Page speed is important to users and visitors because let’s face it…we are all impatient. If your pages load slow, customers are moving onto your competitor, especially when it comes to mobile.

There are many factors that determine website load speeds, such as:

  • The browser being used, i.e. Chrome, Firefox or the antiquated Microsoft Edge aka I.E. (sorry Microsoft)
  • The device being used, i.e. smart phone, tablet or desktop
  • The available Internet speed, i.e. 3G, 4G or 5G

All these factors affect the download speed of your website pages.  However, it all boils down to this…

Speed matters in getting you top positioning on Google, and increases conversion rates of visitors.

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Standard April 1, 2019 by

You’re Losing Customers!

Your business isn’t growing, you’re losing customers and struggling to stay afloat.  Your website, or lack thereof, could be what is killing your business.

But don’t worry.  There’s a painless and affordable solution…and yes, we have it.

89% of Americans online use a mobile device, like a smart phone, to access the web and 75% judge a business by its website.

With these statistics, it’s do or die not only for your business to have a website, but for it to be mobile-responsive and mobile-friendly.

Your biggest problem?  You don’t have the deep pockets to create an effective, professional website. Wrong! There is an easy and economical way to build credibility and professionalism that includes all the following key ingredients of a multi-layered website for a fraction of the price…at almost a 50% savings:

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Standard March 1, 2019 by

5 Must-Haves for Best Website Design

5 Website Must-Haves

How can my business have the best website design in Westchester County, NY?

Well, you’ve come to the right place!

Your website is no longer just a billboard for your business. Your website is now a 24/7/365 virtual sales force working for you even when you are not working. And, people online do judge a business by its website, so first impressions do matter.

Recognizing this fact is the first step in creating a website that will garner the customers and sales you need in order to be successful.

94% of users leave a website that uses outdated web design

There are 5 must-haves for a website to work efficiently as your lean, mean lead generation machine. If you follow these web standards, you’re on your way to a flourishing business.

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Standard February 1, 2019 by

How To Market to Millennials

How to Market to Millennials

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And, because of the number of Millennials out there, they’re also highly influential.

The Millennial population is projected to spend $1.4 trillion shopping each year by 2020

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