Blog

Don’t worry…you’re not alone.

Many small business owners wonder how often they should update the design of their website.

Approximately 75% of people judge a business by its website, and 94% of that judgement is based on design alone…meaning the layout, navigation, visual appearance, color scheme, typography and the list goes on. Not to mention the need for the always-changing internet and the battle for top positioning on Google and other search engines.

Industry experts recommend a website redesign or revamp every 2-3 years.

Every 2-3 years…really?! Yes, according to the industry average (not to brag, but our website designs continue to last 5-6 years and beyond…just saying).

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Let’s face it…we’ve all felt a little crazy.

Isolated, feeling alone and disconnected from our normal routines.

These past two-plus years have been unprecedented and challenging to say the least. It’s changed the way we live, work and play.

That’s why small business owners must re-evaluate how they market and sell their products and services.

Consumers need a break from the traditional “hard sell” and need a softer, more inviting approach to feel safe and secure when dealing with a business.

The same holds true for how we market and sell to our community, both online and offline.

The goal of 2022 is to help consumers feel more comfortable, less irritated and less stressed.

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Ok…we know you’re awesome, but do your prospects?

If there’s one thing we learned about digital marketing from COVID-19, it is that everyone everywhere turns to the internet and social media to stay engaged and informed.

Digital marketing is important for every business, especially small business, and especially during a pandemic.

Why?  Because 89% of Americans are online, which includes your consumers and prospects.  And, communities are showing online love like never before for their local small businesses.

We’ve learned during COVID-19 that upgrading our technology and digital marketing is a necessity, not a luxury.

Whether you have a brick-and-mortar or virtual office, small business owners are scrambling to figure out how to engage with their target audience through digital marketing. And if you don’t, rest assured your competitors will.

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The question every small business owner should ask… “Is my website helping or hurting my business especially during COVID-19?”

People are logging on to the web in record numbers.  Having an amazing customer experience is a necessity, not a luxury.

It’s estimated that around 90% of American’s are online, and that number continues to grow.  Pretty much every business, in every industry, everywhere, has a website. However, who’s actually generating leads and gaining more customers? It’s a highly competitive online world and small businesses need to do everything they can to get more satisfied visitors and customers.

75% of people judge a business by its website, especially during COVID-19.

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