Blog - Exceller Marketing

6 06, 2022

5 Must-Haves for Best Website Design

By Kathy Argyros|2022-06-13T13:57:59-04:00June 6th, 2022|

“Hello, Hello…is there anyone out there?!”

As a small business owner, do you not get any visitors to, or leads from, your website? If not, this is a must-read for you.

When done right, your website is your 24/7 virtual sales force, working for you even when you are not working.

And remember, people do judge a business by its website, so first impressions matter.

Recognizing this fact is the first step in creating a website that will garner the visitors, customers and sales you want.

But you don’t have to go it alone…we’re here to help with insightful information every step of the way.

Almost half of visitors will stop engaging with a website if the content or layout is unattractive.

There are 5 must-haves for a website to work efficiently as your lean, mean, lead generation machine. If you follow these web standards, you’re on your way to boosting your business.

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8 05, 2022

How often should you redesign your website?

By Kathy Argyros|2022-05-09T15:07:35-04:00May 8th, 2022|

Don’t worry…you’re not alone.

Many small business owners wonder how often they should update the design of their website.

Approximately 75% of people judge a business by its website, and 94% of that judgement is based on design alone…meaning the layout, navigation, visual appearance, color scheme, typography and the list goes on. Not to mention the need for the always-changing internet and the battle for top positioning on Google and other search engines.

Industry experts recommend a website redesign or revamp every 2-3 years.

Every 2-3 years…really?! Yes, according to the industry average (not to brag, but our website designs continue to last 5-6 years and beyond…just saying).

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4 04, 2022

What do your colors say about you?

By Kathy Argyros|2022-03-30T16:19:17-04:00April 4th, 2022|

Are you bright and bold or subtle and soft?

You website color scheme speaks volumes about you and your business.

It’s the first thing users will notice when they visit your website, and it makes a lasting impression.

Different colors have different subconscious psychological meanings.

Your color palette will have a huge impact in determining how a visitor reacts to your business and website.

Do you want visitors to fill out a form, call you, buy a product online? Choosing the right combinations of colors can get visitors to take action, or adversely, bounce from your site.

Colors represents 85% of the choice a visitor makes in choosing to buy from a company.

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4 03, 2022

Is your website content hurting your business?

By Kathy Argyros|2022-03-05T13:20:39-05:00March 4th, 2022|

“Huh, what?” Did you know Meerkats were discovered in 1776? Let’s hope your website content isn’t that old! Ok, I’m exaggerating to make a point.

But really, when was the last time you updated your content?

If your website has inaccurate information, lacks value or doesn’t reflect your current brand positioning it’s hurting your business. This includes outdated store or operating hours, discontinued products or services, etc.

So what’s wrong with having some old content?

Not only will you have trouble ranking organically on Google, but you run the risk of someone making decisions based on outdated information, and then blaming you for it (and let’s face it…sorry to say, but it is your fault).

Outdated content can tarnish your reputation and you can lose business and sales.

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1 02, 2022

How Small Business Must Change for 2022

By Kathy Argyros|2022-02-16T12:40:37-05:00February 1st, 2022|

Let’s face it…we’ve all felt a little crazy.

Isolated, feeling alone and disconnected from our normal routines.

These past two-plus years have been unprecedented and challenging to say the least. It’s changed the way we live, work and play.

That’s why small business owners must re-evaluate how they market and sell their products and services.

Consumers need a break from the traditional “hard sell” and need a softer, more inviting approach to feel safe and secure when dealing with a business.

The same holds true for how we market and sell to our community, both online and offline.

The goal of 2022 is to help consumers feel more comfortable, less irritated and less stressed.

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1 11, 2021

Quick and Easy Holiday Sales For Small Businesses

By Kathy Argyros|2021-11-29T14:12:43-05:00November 1st, 2021|

The holidays are here, and with COVID-19 making 2021 another unprecedented year, it’s all the more important for small businesses to boost their sales this holiday season.

As a Westchester, NY small business owner, I know it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. And, let’s face it…COVID-19 is making this even more challenging.

However, there is good news. We’re sharing some tried-and-true promotions that work in virtually any environment for any business.

Here you’ll find great, quick and easy holiday sales promotions you can create right now that will help you boost end-of-year sales even in today’s volatile environment.

Make it easy by adding curbside pickup, virtual shopping and online sales to compete this holiday season.

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1 08, 2021

How Your Business Can Thrive Even During COVID-19

By Kathy Argyros|2021-11-18T13:49:52-05:00August 1st, 2021|

Ok…we know you’re awesome, but do your prospects?

If there’s one thing we learned about digital marketing from COVID-19, it is that everyone everywhere turns to the internet and social media to stay engaged and informed.

Digital marketing is important for every business, especially small business, and especially during a pandemic.

Why? Because 89% of Americans are online, which includes your consumers and prospects. And, communities are showing online love like never before for their local small businesses.

We’ve learned during COVID-19 that upgrading our technology and digital marketing is a necessity, not a luxury.

Whether you have a brick-and-mortar or virtual office, small business owners are scrambling to figure out how to engage with their target audience through digital marketing. And if you don’t, rest assured your competitors will.

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1 05, 2021

Is Your Website Helping OR Hurting your Business?

By Kathy Argyros|2021-11-20T13:45:25-05:00May 1st, 2021|

The question every small business owner should ask… “Is my website helping or hurting my business especially during COVID-19?”

People are logging on to the web in record numbers. Having an amazing customer experience is a necessity, not a luxury.

It’s estimated that around 90% of American’s are online, and that number continues to grow. Pretty much every business, in every industry, everywhere, has a website. However, who’s actually generating leads and gaining more customers? It’s a highly competitive online world and small businesses need to do everything they can to get more satisfied visitors and customers.

75% of people judge a business by its website, especially during COVID-19.
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1 02, 2021

Marketing Ideas for Small Businesses During COVID-19

By Kathy Argyros|2021-11-20T13:38:10-05:00February 1st, 2021|

We’re sharing simple solutions and marketing ideas for small businesses trying to navigate the COVID-19 pandemic.

Whether you’re an online or service-based business, or a local brick-and-mortar store, small businesses everywhere are feeling vulnerable and unsure during this unprecedented time. That’s why we’re here to help.

We know this is a difficult time, and we’re committed to providing you with marketing insights to help you stay connected with customers and fans, even if your doors are temporarily closed.

Every day people are spending more time online, and are looking for ways to stay connected to their local community.

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1 08, 2020

Marketing Strategies for COVID-19 Reopening Phases

By Kathy Argyros|2020-09-14T18:57:54-04:00August 1st, 2020|

Woman Holding Welcome Sign with Face Mask

We all know that COVID-19 has changed how we live, work and play.

So how do you, as a small business owner, successfully pivot your marketing to ensure you adapt and not die in today’s new normal?

That’s where we come in. We’re providing practical, yet highly effective, marketing strategies to help you navigate this new landscape. After all, we’re all in this together.

We’re now in a myriad of reopening phases. We can help you navigate these uncharted waters.

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