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Standard May 31, 2017 by /Add Comment

70% Savings on Website Design

In today’s world, having a website is a necessity, not a luxury. Not having a website (or a bad one) can ruin your credibility and negatively affect your sales.

Think about it…having a website today is as basic as having a phone.  If you don’t have one, customers wonder why, and will question your business and professionalism.

Do any of these describe the reasons why you don’t have a website?

  1. Unclear how to differentiate myself vs. my competition?
  2. No design skills?
  3. Lack time and/or money to keep it fresh?
  4. Last, but certainly not least, no clue on where to start or what I need?

If you answered yes to one or more, we have the solution…

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Standard May 3, 2017 by /Add Comment

What is the Best Social Media for My Business?

Which social media platform will work best for my Westchester, NY small business?

Time is money, and with a busy schedule trying to run your business, focusing your efforts in the right places will save you time and money in the long run. Social media is a large part of those efforts, so knowing which platforms to allocate your time will get you the optimal return on your investment.

Why do I need social media? The overall benefit of social media is to develop a community of loyal followers who believe, endorse and/or buy your products or services.

There are 2.8 billion active users on social media

It’s all about quality not quantity. With all the social media choices, how do you determine which is right for your business, and which actually trigger the most offline actions?  It’s not as complicated as you think.

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Standard April 3, 2017 by /Add Comment

Top 8 Website Analytics for a Successful Business

Top Website Analytics GoogleWhich website analytics do I need to pay attention to?

As small business website design experts in Westchester County, NY, we know how important website analytics are to a successful business.

If you know us by now, you’ve heard us always stress the importance of your online presence, and to ensure that your website isn’t killing your business.

A strong website is the key to increasing exposure, customers and growing your business. You need a strategy when developing and optimizing your website. One of the best ways in knowing how to develop that strategy is with website analytics.

Website analytics is one of the most powerful tools to guide you in optimizing your website performance.

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Standard March 5, 2017 by /Add Comment

Top 4 Digital Marketing Requirements

Digital Marketing for 2017What should you expect to know in 2017 for your Westchester, NY small business digital marketing needs?

How do you determine what to spend your marketing dollars on?

We have the top 4 things to focus on that will give you the highest return on investment.

Once you target your digital marketing efforts in the right places, you’ll reap the following benefits:

• Professional online presence for your business
• Easily found by potential customers
• An increase in referral business
• Continued accessibility to customers who have an immediate need

93% of online experiences begin with a search engine and it takes less than 0.2 seconds to form a first impression about a website.

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Standard February 7, 2017 by /Add Comment

How to Charge a Premium for Your Services

How to Charge a Premium for you ServicesAs a small business owner in Westchester, NY, how do you charge a premium for your services? What if your potential customer or client thinks you’re too expensive?

And if price is a reflection of value, how do you show your prospective customer the value in the services or products you offer?

In the words of Warren Buffet, “Price is what you pay, value is what you get.”

Simply put, value is seen as two things:

  • It’s a great price, when the value exceeds the cost.
  • It’s too expensive, when the cost surpasses the potential value.

It’s a careful balance getting the right compensation for the work you do, while getting your prospective client to agree on your pricing. You don’t want to charge too much and lose these possible clients, but you also don’t want to under value the services and products you offer by pricing too low.

On the flipside, if you never have clients tell you that you’re too expensive, you’re probably not charging enough.  

It’s a great price, when the value exceeds the cost.

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Standard January 9, 2017 by /Add Comment

Top 3 Reasons You Need a Marketing Plan

Top 3 Reasons You Need a Marketing PlanIf you’re a Westchester County, NY small business owner, your top New Year’s resolution should always be to have a marketing plan established for the upcoming year.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. They see it as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

76% of people feel that marketing has changed more in the past 2 years than in the previous 50.

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

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Standard November 11, 2016 by /1 Comment

Drive Sales 24 Hours a Day!

Drive Sales 24 Hours a DayAs small business marketing experts in Westchester County, NY, we know that your website is a virtual sales force working for you 24/7/365.

That’s why having a content-rich, user-friendly website that provides all the information your target market is looking for, can mean the difference between a thriving or failing business.

This is known as “inbound marketing” – meaning that customers find you – that’s why a successful, optimized website is vital to accelerating sales.

Of the 88% of Americans on the web, 97% of those shop for goods and services online

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Standard October 4, 2016 by /Add Comment

Holiday Email Marketing in 3 Easy Steps

Holiday Email Marketing Automation

As a small business owner, you need to keep up with the big guys and get a jump on your holiday marketing now.

The start of autumn doesn’t only mean leaves are beginning to change, it also means the stores are filling up with reminders that the holiday season is soon approaching.

40% of consumers begin shopping before Halloween

Let email automation do the work for you, while you focus on filling orders and dealing with customer inquiries. Email automation is a series of emails sent automatically to subscribers based on their actions and your promotional schedule. 67% of best-in-class companies are more likely to use an automation platform for marketing.

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Standard September 13, 2016 by /Add Comment

The E-newsletter: Industry Secrets Revealed

E-newsletter Industry Secrets RevealedDid you know that the average human attention span is only 8 seconds? So how do you get people to open, read and click on your e-newsletter in that short period of time?

First of all, if you don’t have an e-newsletter, you should know that this is one essential marketing communication component that every small business should have.

The top 5 benefits of an e-newsletter are as follows: 

  • It connects you to your customers and perspective customers
  • It shows your expertise on the products and services you offer
  • It boosts your social media following
  • It increases traffic to your website
  • It drives sales

 Email is 40 times more effective at acquiring new customers than Facebook or Twitter

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Standard August 17, 2016 by /Add Comment

How to Brand for the Sexes

How To Brand For The Sexes

How To Brand For The Sexes

When it comes to the battle of the sexes, who should you target in your marketing message…primarily men, women, or an equal share to both?

It may surprise you to learn that in 85% of households women are the primary decision-makers for consumer good purchases. As such, we as business owners need to be very cognizant of how we brand to the female persuasion. However, at the same time, it’s still important to keep the male population in the equation, but as a more secondary target group.

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