Blog | Exceller Marketing

Standard August 8, 2017 by Kathy Argyros /Add Comment

The 5 Benefits of Business Cards

In our digital age, are business cards still important to have for your Westchester County, NY small business?

Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.

72% of people judge a company by the quality of the business card.

You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.

Standard July 13, 2017 by Kathy Argyros /Add Comment

How to Handle Bad Reviews

As a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.

Standard May 31, 2017 by Kathy Argyros /Add Comment

70% Savings on Website Design

In today’s world, having a website is a necessity, not a luxury. Not having a website (or a bad one) can ruin your credibility and negatively affect your sales.

Think about it…having a website today is as basic as having a phone. If you don’t have one, customers wonder why, and will question your business and professionalism.

Do any of these describe the reasons why you don’t have a website?

Unclear how to differentiate myself vs. my competition?
No design skills?
Lack time and/or money to keep it fresh?
Last, but certainly not least, no clue on where to start or what I need?

If you answered yes to one or more, we have the solution…

Standard April 3, 2017 by Kathy Argyros /Add Comment

Top 8 Website Analytics for a Successful Business

Top Website Analytics Google Which website analytics do I need to pay attention to?

As small business website design experts in Westchester County, NY, we know how important website analytics are to a successful business.

If you know us by now, you’ve heard us always stress the importance of your online presence, and to ensure that your website isn’t killing your business.

A strong website is the key to increasing exposure, customers and growing your business. You need a strategy when developing and optimizing your website. One of the best ways in knowing how to develop that strategy is with website analytics.

Website analytics is one of the most powerful tools to guide you in optimizing your website performance.

Standard March 5, 2017 by Kathy Argyros /Add Comment

Top 4 Digital Marketing Requirements

What should you expect to know in 2017 for your Westchester, NY small business digital marketing needs?

How do you determine what to spend your marketing dollars on?

We have the top 4 things to focus on that will give you the highest return on investment.

Once you target your digital marketing efforts in the right places, you’ll reap the following benefits:

• Professional online presence for your business
• Easily found by potential customers
• An increase in referral business
• Continued accessibility to customers who have an immediate need

93% of online experiences begin with a search engine and it takes less than 0.2 seconds to form a first impression about a website.

Standard February 7, 2017 by Kathy Argyros /Add Comment

How to Charge a Premium for Your Services

How to Charge a Premium for you Services As a small business owner in Westchester, NY, how do you charge a premium for your services? What if your potential customer or client thinks you’re too expensive?

And if price is a reflection of value, how do you show your prospective customer the value in the services or products you offer?

In the words of Warren Buffet, “Price is what you pay, value is what you get.”

Simply put, value is seen as two things:

It’s a great price, when the value exceeds the cost.
It’s too expensive, when the cost surpasses the potential value.

It’s a careful balance getting the right compensation for the work you do, while getting your prospective client to agree on your pricing. You don’t want to charge too much and lose these possible clients, but you also don’t want to under value the services and products you offer by pricing too low.

On the flipside, if you never have clients tell you that you’re too expensive, you’re probably not charging enough.

It’s a great price, when the value exceeds the cost.

Standard January 9, 2017 by Kathy Argyros /Add Comment

Top 3 Reasons You Need a Marketing Plan

If you’re a Westchester County, NY small business owner, your top New Year’s resolution should always be to have a marketing plan established for the upcoming year.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. They see it as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

76% of people feel that marketing has changed more in the past 2 years than in the previous 50.

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

Standard November 11, 2016 by Kathy Argyros /1 Comment

Drive Sales 24 Hours a Day!

As small business marketing experts in Westchester County, NY, we know that your website is a virtual sales force working for you 24/7/365.

That’s why having a content-rich, user-friendly website that provides all the information your target market is looking for, can mean the difference between a thriving or failing business.

This is known as “inbound marketing” – meaning that customers find you – that’s why a successful, optimized website is vital to accelerating sales.

Of the 88% of Americans on the web, 97% of those shop for goods and services online

Our goal is simple.