Blog

Standard January 7, 2019 by /Add Comment

How to Create a Solid Marketing Plan

As a small business owner in Westchester County, NY, one of the top business resolutions you should have this year, and every year, is to have a solid marketing plan.

For those of you who don’t have a plan for 2019, it’s not too late.  You can still start the new year off right by creating your business marketing plan now using our valuable how-to tips.

In need of additional help? If you’re not currently subscribed to our e-newsletter, all you have to do is sign up here and we’ll send you a FREE E-Book that includes a marketing plan template. If you already receive our e-newsletter, but don’t have the E-Book, please email us today and we’ll be delighted to send it to you.

A marketing plan keeps you on track toward your goals and is the ultimate guide to successfully growing your business.

Read More

Standard December 3, 2018 by /Add Comment

Increase Your Holiday Sales

The holiday buying season is here, and now is the time to easily increase your holiday sales.

I always tell my clients, look into your “tool chest” and simply recycle past offers or specials. A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”

77% of Americans have given a gift card in the last year, and for the eighth year in a row, gift cards and certificates are the most requested holiday gift item.

Read More

Standard October 30, 2018 by /Add Comment

Alert: Google Website Security Requirements

Is your small business website being flagged as “Not Secure” when visitors try to access it?  If you don’t have an SSL Certificate, the answer is (or will be) YES.

Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.”  This means that you will definitely lose visitors and potential customers every second of every day.  And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.

Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!

Read More

Standard September 28, 2018 by /Add Comment

5 Guaranteed Ways to Lose a Customer

Do you know why your Westchester County, NY small business is losing customers?

Most small businesses spend lots of money focusing primarily on getting new customers.

You don’t have to spend time and resources finding new clients, just keep the ones you have happy and coming back.

Research shows acquiring a new customer on average is 10 times MORE expensive than keeping an existing one

Read More

Standard July 17, 2018 by /Add Comment

A Summertime Business Strategy That Works

Summertime Business Strategy That Works

What’s a good summertime business strategy that will work for your Westchester, NY small business?

Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.

 Email is 40 times more effective at acquiring new customers than Facebook or Twitter

Read More

Standard May 17, 2018 by /Add Comment

Judging a Business by Its Website

What Makes a Good Website

We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgement is virtually inevitable.

With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.

One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.

 75% of people judge a business by its website

Read More

Standard February 13, 2018 by /2 Comments

Top 3 Reasons You Need a Marketing Plan

3 Reasons you need a marketing planWhy do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

Your business can’t survive without a marketing plan

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

Read More

Standard November 8, 2017 by /Add Comment

5 Quick and Easy Holiday Promotions

Easy Holiday Promotions

Have you started your holiday business promotions yet? If not, now is the time to start. We have some great, quick, easy and effective holiday promotions you can create right now.

Yes, it’s that time of year again, time to begin promoting sales for the holidays, although nowadays, it seems there’s a holiday for everything and it’s becoming a year-round commitment.

As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that might help facilitate the process.

Read More

Standard October 11, 2017 by /Add Comment

How To Market to Millennials

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And because of the number of Millennials out there, they’re also highly influential.

 The purchasing power of Millennials is projected to increase 133% from $600 billion to $1.4 billion

What you need to know about Millennials:

  • The age range is from 18-35 years old, and makes up the bulk of the workforce.
  • They’re the first to grow up with today’s technology.
  • They’re a values-driven consumer that appeals to brands that stand for something.
  • They’re loyal to employers due to the new era of work/life balance and flexibility.
  • Social media is an integral part of the Millennial’s daily activity.

Now that we have some insight into the minds and activities of the Millennial generation, the next question is…

Read More

Standard September 8, 2017 by /Add Comment

The Importance of Online Reviews

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

 88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

Read More