Does your logo reflect who you are and what you do? Is it targeting your customer base accurately and is it easily recognizable?
As a small business owner, if your response to any of these questions is “no” or “I’m not sure,” this may mean it is time to redesign your logo!
Your logo is a pictorial representation of your business that portrays your values, purpose and quality, all while capturing a customer’s eye. You don’t want this logo to be outdated, unclear or inaccurate, which is why it’s important to redesign your logo.
It is also important that your customers are able to recognize your business and its logo.
“It only takes about 10 seconds for consumers to form an impression from a logo, however, it takes 5-7 brand impressions before someone will remember it.”
Here are the 5 top reasons why it may be time to redesign your logo. After reading about them, you can make the decision to give your logo an update and ensure that your logo represents you, your business and contemporary trends!
So how do you stay ahead of your competition?
Top 5 Reasons to Redesign Your Logo
1. An Evolving Audience
In the age of social media, many small businesses are reaching audiences that they may not have thought about before. This is amazing for you and your brand, but it also means there’s work to be done.
As your small business evolves, your logo should too!
Remember, it is important that your business be accurately represented. An updated logo is a quick and easy way to do this!
2. A Change in Your Business Model
In the past few years, due to COVID-19, many businesses have been evolving and changing the ways customers can interact with and purchase their products and services. For instance, a restaurant who used to only utilize in-store pickup for orders, may now use Door Dash or curbside pickup as well.
These changes are important, as they allow for more business and customer interaction, but it also means it is time to ensure your logo and business promote these changes.
As your company’s focus and model change, your logo also needs to change.
3. The Ability to Adapt to Social Media
Nowadays, social media is one of the best ways to promote your small business. This means that it is especially important that your presence on social media is professional and high quality, or people will scroll right past your post.
Many logos may work on a website, but when it comes to fitting in the profile image on a social media account, like Facebook or Instagram, you may run into problems. It may be time to update your logo to adapt properly to social media.
4. A Complex Logo
If someone asked you to picture a logo, which one would it be? Regardless of which logo you picture, it is most likely a simple design. This is because simple designs are easier for people to remember and recognize.
Complex logos can come across as unprofessional or low quality because of scaling issues or complicated designs. You don’t want a low-quality logo to leave customers confused or to think that a low-quality logo equals a low-quality business.
It is important to keep your logo simple. A logo redesign can make your business more recognizable, versatile and elevate your level of professionalism.
5. Not Contemporary
Think of some powerhouse companies like Google or Starbucks. Brands like these have changed their logos over time to fit with contemporary styles and trends. Although the changes may not have been drastic, they allowed the logos to remain recognizable while also modern.
It may be time to do the same with your logo. Some customers may be deterred from businesses that have outdated logos. This is usually the first thing customers see, so you want them to leave with the impression that your business is modern and understands contemporary trends and changes.
If you relate to any of these points, or just think it is time to refresh your logo, you’re in luck. We can help you here!
New Logo for Only $695
As a small business agency, we help our fellow business owners and entrepreneurs with outstanding design that won’t break the bank.
Did you know the typical agency charges between $800 – $2,000 for a logo design? But no worries, we’ve got your back.
For a limited time, we’re offering a professionally designed logo at 50% off the industry average price. Learn more today about our $695 Logo Design Special.
This is just another way we help our community of small business owners by paying-it-forward.
Our goal is to help accelerate your success, so you too can be successful at doing what you love.
We’re here to help…
As always, we welcome you to reach out to us for more information, as well as a FREE, no-obligation consultation.
Best regards, until next time!
Founder and Chief Consultant
Exceller Marketing, Inc.
Exceller Marketing is a boutique-style, full-service web design and digital marketing agency in Westchester County, NY We empower small businesses and start-ups with outstanding web design and expert digital marketing services that keep our clients ahead of their competition.
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