Which social media platform will work best for my Westchester, NY small business?
Time is money, and with a busy schedule trying to run your business, focusing your efforts in the right places will save you time and money in the long run. Social media is a large part of those efforts, so knowing which platforms to allocate your time will get you the optimal return on your investment.
Why do I need social media? The overall benefit of social media is to develop a community of loyal followers who believe, endorse and/or buy your products or services.
There are 2.8 billion active users on social media
It’s all about quality not quantity. With all the social media choices, how do you determine which is right for your business, and which actually trigger the most offline actions? It’s not as complicated as you think.
Which website analytics do I need to pay attention to?
As small business website design experts in Westchester County, NY, we know how important website analytics are to a successful business.
If you know us by now, you’ve heard us always stress the importance of your online presence, and to ensure that your website isn’t killing your business.
A strong website is the key to increasing exposure, customers and growing your business. You need a strategy when developing and optimizing your website. One of the best ways in knowing how to develop that strategy is with website analytics.
Website analytics is one of the most powerful tools to guide you in optimizing your website performance.
As a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?
You can’t please everyone, unfortunately, but you CAN make the best of a negative review.
If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.
92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.
Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.
As a small business owner in Westchester, NY, how do you charge a premium for your services? What if your potential customer or client thinks you’re too expensive?
And if price is a reflection of value, how do you show your prospective customer the value in the services or products you offer?
In the words of Warren Buffet, “Price is what you pay, value is what you get.”
Simply put, value is seen as two things:
It’s a great price, when the value exceeds the cost.
It’s too expensive, when the cost surpasses the potential value.
It’s a careful balance getting the right compensation for the work you do, while getting your prospective client to agree on your pricing. You don’t want to charge too much and lose these possible clients, but you also don’t want to under value the services and products you offer by pricing too low.
On the flipside, if you never have clients tell you that you’re too expensive, you’re probably not charging enough.
It’s a great price, when the value exceeds the cost.
As a small business owner, you need to keep up with the big guys and get a jump on your holiday marketing now.
The start of autumn doesn’t only mean leaves are beginning to change, it also means the stores are filling up with reminders that the holiday season is soon approaching.
40% of consumers begin shopping before Halloween
Let email automation do the work for you, while you focus on filling orders and dealing with customer inquiries. Email automation is a series of emails sent automatically to subscribers based on their actions and your promotional schedule. 67% of best-in-class companies are more likely to use an automation platform for marketing.
When it comes to the battle of the sexes, who should you target in your marketing message…primarily men, women, or an equal share to both?
It may surprise you to learn that in 85% of households women are the primary decision-makers for consumer good purchases. As such, we as business owners need to be very cognizant of how we brand to the female persuasion. However, at the same time, it’s still important to keep the male population in the equation, but as a more secondary target group.
Nothing does this better than Live Chat Software. It’s a very simple, yet highly effective tool in boosting conversion rates, as well as increasing customer satisfaction and retention.
90% of customers will stay with a product or service that offers Live Chat, making it an invaluable tool for customer retention.
So what is Live Chat?
Live Chat is basically an online customer service tool. Have you ever gone to an online store and a small window in the lower-right corner pops up with a message that says “Hi, my name is Jenna, is there something I can help you with?”…that’s Live Chat.
Although Live Chat is primarily used for online shopping websites, it has tremendous potential as an overall lead generator and customer satisfaction tool for virtually any business website. I’m forecasting it as a major untapped marketing tool that should be exploited now, before many others catch on.