Blog

1 04, 2019

You’re Losing Customers!

By |2020-05-21T16:37:05-04:00April 1st, 2019|

Your business isn’t growing, you’re losing customers and struggling to stay afloat.

Your website, or lack thereof, could be what is killing your business.

But don’t worry.

There’s a painless and affordable solution…and yes, we have it.

Your biggest problem?  You don’t have the deep pockets to create an effective, professional website. Wrong! There is an easy and economical way to build credibility and professionalism that includes all the following key ingredients of a multi-layered website for a fraction of the price…at almost a 50% savings

89% of Americans online use a mobile device, like a smart phone, to access the web and 75% judge a business by its website.

With these statistics, it’s do or die not only for your business to have a website, but for it to be mobile-responsive and mobile-friendly.

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1 03, 2019

5 Must-Haves for Best Website Design

By |2020-05-21T16:42:25-04:00March 1st, 2019|

5 Website Must-Haves

How can my business have the best website design in Westchester County, NY?

Well, you’ve come to the right place!

Your website is no longer just a billboard for your business. Your website is now a 24/7/365 virtual sales force working for you even when you are not working. And, people online do judge a business by its website, so first impressions do matter.

Recognizing this fact is the first step in creating a website that will garner the customers and sales you need in order to be successful.

94% of users leave a website that uses outdated web design

There are 5 must-haves for a website to work efficiently as your lean, mean lead generation machine. If you follow these web standards, you’re on your way to a flourishing business.

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1 02, 2019

How To Market to Millennials

By |2020-05-21T17:22:21-04:00February 1st, 2019|

How to Market to Millennials

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And, because of the number of Millennials out there, they’re also highly influential.

The Millennial population is projected to spend $1.4 trillion shopping each year by 2020

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30 10, 2018

Alert: Google Website Security Requirements

By |2019-04-30T14:51:53-04:00October 30th, 2018|

Is your small business website being flagged as “Not Secure” when visitors try to access it?  If you don’t have an SSL Certificate, the answer is (or will be) YES.

Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.”  This means that you will definitely lose visitors and potential customers every second of every day.  And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.

Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!

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28 09, 2018

5 Guaranteed Ways to Lose a Customer

By |2020-05-21T17:10:29-04:00September 28th, 2018|

Do you know why your Westchester County, NY small business is losing customers?

Most small businesses spend lots of money focusing primarily on getting new customers.

You don’t have to spend time and resources finding new clients, just keep the ones you have happy and coming back.

Research shows acquiring a new customer on average is 10 times MORE expensive than keeping an existing one

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17 07, 2018

A Summertime Business Strategy That Works

By |2020-05-21T17:15:34-04:00July 17th, 2018|

Summertime Business Strategy That Works

What’s a good summertime business strategy that will work for your Westchester, NY small business?

Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.

 Email is 40 times more effective at acquiring new customers than Facebook or Twitter

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2 06, 2018

How to Handle Bad Reviews

By |2020-05-21T16:54:02-04:00June 2nd, 2018|

How to handle bad reviewsAs a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.

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17 05, 2018

Judging a Business by Its Website

By |2020-05-21T16:49:27-04:00May 17th, 2018|

What Makes a Good Website

We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgment is virtually inevitable.

With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.

One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.

75% of people judge a business by its website

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1 04, 2018

The Importance of Online Reviews

By |2020-05-21T17:07:06-04:00April 1st, 2018|

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

 88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

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