About Kathy Argyros

Kathy Argyros is an award-winning marketing communications expert with over two decades of proven experience in increasing sales and converting prospects into customers. As an accomplished author, trainer and speaker, Kathy is also Founder & Chief Consultant of Exceller Marketing, Inc., a boutique-style, full-service web design and digital marketing agency that empowers small businesses and entrepreneurs in Westchester County, NY and beyond.
1 11, 2020

Quick and Easy Holiday Sales

By |2020-11-01T10:01:35-05:00November 1st, 2020|

The holidays are around the corner, and with COVID-19 making 2020 an unprecedented year, it’s all the more important for small businesses to start early to boost their sales this holiday season.

As a Westchester, NY small business owner, I know it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. And, let’s face it…COVID-19 is making this even more challenging.

However, there is good news. We’re sharing some tried-and-true promotions that work in virtually any environment for any business.

Here you’ll find great, quick and easy holiday sales promotions you can create right now that will help you boost end-of-year sales even in today’s volatile environment.

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1 10, 2020

How Your Business Can Thrive During COVID-19

By |2020-10-06T15:59:37-04:00October 1st, 2020|

Ok…we know you’re awesome, but do your prospects?

If there’s one thing we learned about digital marketing from COVID-19, it is that everyone everywhere turns to the internet and social media to stay engaged and informed.

Digital marketing is important for every business, especially small business, and especially during a pandemic when people are isolated.

Why?  Because 89% of Americans are online, which includes your consumers and prospects.  And, communities are showing online love like never before for their local small businesses.

We’ve learned during COVID-19 that upgrading our technology and digital marketing is a necessity, not a luxury.

Whether you have a brick-and-mortar or virtual office, small business owners are scrambling to figure out how to engage with their target audience through digital marketing. And if you don’t, rest assured your competitors will.

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14 09, 2020

Is Your Website Helping OR Hurting your Business During COVID-19?

By |2020-10-05T11:02:47-04:00September 14th, 2020|

The question every small business owner should ask… “Is my website helping or hurting my business during COVID-19?”

People are logging on to the web in record numbers.  Having an amazing customer experience is a necessity, not a luxury.

It’s estimated that around 90% of American’s are online, and that number continues to grow.  Pretty much every business, in every industry, everywhere, has a website. However, who’s actually generating leads and gaining more customers? It’s a highly competitive online world and small businesses need to do everything they can to get more satisfied visitors and customers.

75% of people judge a business by its website, especially during COVID-19.

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1 08, 2020

Marketing Strategies for COVID-19 Reopening Phases

By |2020-09-14T18:57:54-04:00August 1st, 2020|

Woman Holding Welcome Sign with Face Mask

We all know that COVID-19 has changed how we live, work and play.

So how do you, as a small business owner, successfully pivot your marketing to ensure you adapt and not die in today’s new normal?

That’s where we come in. We’re providing practical, yet highly effective, marketing strategies to help you navigate this new landscape. After all, we’re all in this together.

We’re now in a myriad of reopening phases.  We can help you navigate these uncharted waters.

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22 05, 2020

Marketing Ideas for Small Businesses During COVID-19

By |2020-09-14T18:58:46-04:00May 22nd, 2020|

Not Today Covid19 Orange sign

We’re sharing simple solutions and marketing ideas for small businesses trying to navigate the COVID-19 pandemic.

Whether you’re an online or service-based business, or a local brick-and-mortar store, small businesses everywhere are feeling vulnerable and unsure during this unprecedented time. That’s why we’re here to help.

We know this is a difficult time, and we’re committed to providing you with marketing insights to help you stay connected with customers and fans, even if your doors are temporarily closed.

Every day people are spending more time online, and are looking for ways to stay connected to their local community.

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26 04, 2020

COVID-19 Sparks Opportunities for Small Businesses on Social Media

By |2020-09-14T18:55:05-04:00April 26th, 2020|

heart-shaped-fireworks-862516

We know there’s a surge of information surrounding COVID-19 on social media.  We are not here to talk about that.

We are here to talk about challenges being seen as opportunities if you allow yourself to think about things differently.

The Coronavirus shut-down has enabled families to reconnect, less pollution and more personal time.

And, with more personal time comes opportunities to reconnect with your customers, to stay top-of-mind to help ensure the survival of your business.

According to Grad Conn, Sprinklr CMO, the coronavirus is unfolding on social media with unprecedented volumes of conversations every second.

Communities are turning to social media to show love and support for their local small businesses like never before.

 

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19 03, 2020

How Your Business Can Survive the COVID-19 Shut-Down

By |2020-10-05T14:36:21-04:00March 19th, 2020|

The Coronavirus pandemic has hit our community hard.

Local small businesses are suffering…plummeting sales, mandated shut-downs and so on.

It’s time to think about things differently, outside-the-box.

Small business owners everywhere are frustrated, confused and concerned, not knowing what to do or where to turn.

Are you asking yourself…

What can I do now to help my business survive during this uncertain time?

We can help.

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1 01, 2020

Top 3 Reasons You Need a Marketing Plan

By |2020-10-05T14:40:07-04:00January 1st, 2020|

3 Reasons you need a marketing plan

Small business owners don’t intentionally set out planning to fail. Typically, other priorities or lack of knowledge results in failing to plan, which can make the difference between that epic win or tragic loss.

Just like we make new year’s resolutions for ourselves, we need to do the same for our business.

Marketing plans aren’t just for big businesses. In fact, they’re just as critical for small businesses to make sure you stay focused and on budget to reach your goals.

Your business can’t survive without a marketing plan, especially in today’s ever-changing world of digital marketing and technology, where the competition is fierce.

Benjamin Franklin’s famous quote…
“If you fail to plan, you’re planning to fail.”

Are you equipped to capture more market-share or be left in the dust?

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17 05, 2018

Judging a Business by Its Website

By |2020-05-21T16:49:27-04:00May 17th, 2018|

What Makes a Good Website

We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgment is virtually inevitable.

With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.

One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.

75% of people judge a business by its website

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