Kathy Argyros, Author at Exceller Marketing

1 11, 2021

Quick and Easy Holiday Sales For Small Businesses

By Kathy Argyros|2021-11-29T14:12:43-05:00November 1st, 2021|

The holidays are here, and with COVID-19 making 2021 another unprecedented year, it’s all the more important for small businesses to boost their sales this holiday season.

As a Westchester, NY small business owner, I know it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. And, let’s face it…COVID-19 is making this even more challenging.

However, there is good news. We’re sharing some tried-and-true promotions that work in virtually any environment for any business.

Here you’ll find great, quick and easy holiday sales promotions you can create right now that will help you boost end-of-year sales even in today’s volatile environment.

Make it easy by adding curbside pickup, virtual shopping and online sales to compete this holiday season.

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1 08, 2021

How Your Business Can Thrive Even During COVID-19

By Kathy Argyros|2021-11-18T13:49:52-05:00August 1st, 2021|

Ok…we know you’re awesome, but do your prospects?

If there’s one thing we learned about digital marketing from COVID-19, it is that everyone everywhere turns to the internet and social media to stay engaged and informed.

Digital marketing is important for every business, especially small business, and especially during a pandemic.

Why? Because 89% of Americans are online, which includes your consumers and prospects. And, communities are showing online love like never before for their local small businesses.

We’ve learned during COVID-19 that upgrading our technology and digital marketing is a necessity, not a luxury.

Whether you have a brick-and-mortar or virtual office, small business owners are scrambling to figure out how to engage with their target audience through digital marketing. And if you don’t, rest assured your competitors will.

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1 05, 2021

Is Your Website Helping OR Hurting your Business?

By Kathy Argyros|2021-11-20T13:45:25-05:00May 1st, 2021|

The question every small business owner should ask… “Is my website helping or hurting my business especially during COVID-19?”

People are logging on to the web in record numbers. Having an amazing customer experience is a necessity, not a luxury.

It’s estimated that around 90% of American’s are online, and that number continues to grow. Pretty much every business, in every industry, everywhere, has a website. However, who’s actually generating leads and gaining more customers? It’s a highly competitive online world and small businesses need to do everything they can to get more satisfied visitors and customers.

75% of people judge a business by its website, especially during COVID-19.
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1 02, 2021

Marketing Ideas for Small Businesses During COVID-19

By Kathy Argyros|2021-11-20T13:38:10-05:00February 1st, 2021|

We’re sharing simple solutions and marketing ideas for small businesses trying to navigate the COVID-19 pandemic.

Whether you’re an online or service-based business, or a local brick-and-mortar store, small businesses everywhere are feeling vulnerable and unsure during this unprecedented time. That’s why we’re here to help.

We know this is a difficult time, and we’re committed to providing you with marketing insights to help you stay connected with customers and fans, even if your doors are temporarily closed.

Every day people are spending more time online, and are looking for ways to stay connected to their local community.

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1 08, 2020

Marketing Strategies for COVID-19 Reopening Phases

By Kathy Argyros|2020-09-14T18:57:54-04:00August 1st, 2020|

Woman Holding Welcome Sign with Face Mask

We all know that COVID-19 has changed how we live, work and play.

So how do you, as a small business owner, successfully pivot your marketing to ensure you adapt and not die in today’s new normal?

That’s where we come in. We’re providing practical, yet highly effective, marketing strategies to help you navigate this new landscape. After all, we’re all in this together.

We’re now in a myriad of reopening phases. We can help you navigate these uncharted waters.

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26 04, 2020

COVID-19 Sparks Opportunities for Small Businesses on Social Media

By Kathy Argyros|2020-09-14T18:55:05-04:00April 26th, 2020|

We know there’s a surge of information surrounding COVID-19 on social media. We are not here to talk about that.

We are here to talk about challenges being seen as opportunities if you allow yourself to think about things differently.

The Coronavirus shut-down has enabled families to reconnect, less pollution and more personal time.

And, with more personal time comes opportunities to reconnect with your customers, to stay top-of-mind to help ensure the survival of your business.

According to Grad Conn, Sprinklr CMO, the coronavirus is unfolding on social media with unprecedented volumes of conversations every second.

Communities are turning to social media to show love and support for their local small businesses like never before.

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19 03, 2020

How Your Business Can Survive the COVID-19 Shut-Down

By Kathy Argyros|2020-10-05T14:36:21-04:00March 19th, 2020|

The Coronavirus pandemic has hit our community hard.

Local small businesses are suffering…plummeting sales, mandated shut-downs and so on.

It’s time to think about things differently, outside-the-box.

Small business owners everywhere are frustrated, confused and concerned, not knowing what to do or where to turn.

Are you asking yourself…

What can I do now to help my business survive during this uncertain time?

We can help.

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1 01, 2020

Top 3 Reasons You Need a Marketing Plan

By Kathy Argyros|2020-10-05T14:40:07-04:00January 1st, 2020|

Small business owners don’t intentionally set out planning to fail. Typically, other priorities or lack of knowledge results in failing to plan, which can make the difference between that epic win or tragic loss.

Just like we make new year’s resolutions for ourselves, we need to do the same for our business.

Marketing plans aren’t just for big businesses. In fact, they’re just as critical for small businesses to make sure you stay focused and on budget to reach your goals.

Your business can’t survive without a marketing plan, especially in today’s ever-changing world of digital marketing and technology, where the competition is fierce.

Benjamin Franklin’s famous quote…
“If you fail to plan, you’re planning to fail.”

Are you equipped to capture more market-share or be left in the dust?

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1 10, 2019

Increase Your Holiday Sales

By Kathy Argyros|2020-10-05T17:34:45-04:00October 1st, 2019|

Holiday buying season is around the corner and now is the time to plan your promotions to increase sales for your Westchester, NY small business.

I always tell my clients, look into your “tool chest” and simply recycle past offers or specials.

A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”

According to Google, when scrambling to get a gift, you’re most likely to buy a gift card…just place it in a nicely wrapped box and your good to go.

93% of American consumers have either given or sent a gift card or gift certificate, with these continuing to be the most requested holiday gift item year after year.

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1 08, 2019

5 Worst Email Subject Lines

By Kathy Argyros|2020-05-21T16:24:25-04:00August 1st, 2019|

Don’t look like a fool. You can’t hide behind your sunglasses, nor should you want to. People are smart and can sense when they’re being conned.

Although the summer months might be a time to hit the beach and relax, it’s also a good time to stay top-of-mind with your customers and prospects. And now, it’s easier than ever with email marketing.

But I implore you to be honest and ethical in your marketing communications. If you’re email subject line is untruthful or misleading, you may get someone to quickly open it, but I can guarantee they’ll hit the spam button just as quickly.

People buy from people they “know, like and trust” so be upfront and creative, not sneaky or deceptive.

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