About Kathy Argyros

Kathy Argyros is an award-winning marketing communications expert with over two decades of proven experience in increasing sales and converting prospects into customers. As an accomplished author, trainer and speaker, Kathy is also Founder & Chief Consultant of Exceller Marketing, Inc., a boutique-style, full-service web design and digital marketing agency that empowers small businesses and entrepreneurs in Westchester County, NY and beyond.
1 08, 2023

Top 5 Reasons to Redesign Your Logo

By |2023-08-15T10:32:09-04:00August 1st, 2023|

Does your logo reflect who you are and what you do? Is it targeting your customer base accurately and is it easily recognizable? 

As a small business owner, if your response to any of these questions is “no” or “I’m not sure,” this may mean it is time to redesign your logo!

Your logo is a pictorial representation of your business that portrays your values, purpose and quality, all while capturing a customer’s eye. You don’t want this logo to be outdated, unclear or inaccurate, which is why it’s important to redesign your logo. 

It is also important that your customers are able to recognize your business and its logo. 

“It only takes about 10 seconds for consumers to form an impression from a logo, however, it takes 5-7 brand impressions before someone will remember it.”

Here are the 5 top reasons why it may be time to redesign your logo. After reading about them, you can make the decision to give your logo an update and ensure that your logo represents you, your business and contemporary trends!  

So how do you stay ahead of your competition? 


1 07, 2023

Why do I need a professional logo design?

By |2023-08-15T10:32:34-04:00July 1st, 2023|

Have you ever clicked off a website or avoided a business because it didn’t look professional?

I’m sure we’ve all been there before and know it’s something we want to prevent happening on our own websites.

Choosing a professional logo design is one of the best and easiest ways to ensure people embrace your business and what you’re selling.

On average it will take 5-7 times to see a logo before the customer remembers the brand. You want this experience to be positive, not negative.

Professional logo design can be expensive, but we will show you how to get a great deal without compromising quality.

“A professionally designed logo builds trust by validating your professionalism and gets people to stick around.”


23 06, 2023

What makes a great logo?

By |2023-06-23T16:21:40-04:00June 23rd, 2023|

How do I know if I have a great business logo?  

Between social media, TV, signs and banners, we have all seen thousands of logos and images, but let’s face it, not all of them are great.

There are some poorly designed logos, some logos that are just ok, and then there are some that are great!  

The great logos stand out and remain memorable to customers while representing you and your business.  

If you have a small business and are now wondering if your logo is great, this is the perfect place to start!   

“The average person encounters between 6,000 and 10,000 ads and images every single day.”

How the #%!& is anyone going to remember yours? 

Check out the list of reasons that make a logo great and see if your logo is simply good, or if it is GREAT!  


6 06, 2022

5 Must-Haves for Best Website Design

By |2022-06-13T13:57:59-04:00June 6th, 2022|


“Hello, Hello…is there anyone out there?!”

As a small business owner, do you not get any visitors to, or leads from, your website? If not, this is a must-read for you.

When done right, your website is your 24/7 virtual sales force, working for you even when you are not working.

And remember, people do judge a business by its website, so first impressions matter.

Recognizing this fact is the first step in creating a website that will garner the visitors, customers and sales you want.

But you don’t have to go it alone…we’re here to help with insightful information every step of the way.

Almost half of visitors will stop engaging with a website if the content or layout is unattractive.

There are 5 must-haves for a website to work efficiently as your lean, mean, lead generation machine. If you follow these web standards, you’re on your way to boosting your business.


8 05, 2022

How often should you redesign your website?

By |2022-05-09T15:07:35-04:00May 8th, 2022|

kittenDon’t worry…you’re not alone.

Many small business owners wonder how often they should update the design of their website.

Approximately 75% of people judge a business by its website, and 94% of that judgement is based on design alone…meaning the layout, navigation, visual appearance, color scheme, typography and the list goes on. Not to mention the need for the always-changing internet and the battle for top positioning on Google and other search engines.

Industry experts recommend a website redesign or revamp every 2-3 years.

Every 2-3 years…really?! Yes, according to the industry average (not to brag, but our website designs continue to last 5-6 years and beyond…just saying).


4 04, 2022

What do your colors say about you?

By |2022-03-30T16:19:17-04:00April 4th, 2022|

Are you bright and bold or subtle and soft?

You website color scheme speaks volumes about you and your business.

It’s the first thing users will notice when they visit your website, and it makes a lasting impression.

Different colors have different subconscious psychological meanings.

Your color palette will have a huge impact in determining how a visitor reacts to your business and website.

Do you want visitors to fill out a form, call you, buy a product online? Choosing the right combinations of colors can get visitors to take action, or adversely, bounce from your site.

Colors represents 85% of the choice a visitor makes in choosing to buy from a company.


4 03, 2022

Is your website content hurting your business?

By |2022-03-05T13:20:39-05:00March 4th, 2022|

“Huh, what?” Did you know Meerkats were discovered in 1776? Let’s hope your website content isn’t that old! Ok, I’m exaggerating to make a point.

But really, when was the last time you updated your content?

If your website has inaccurate information, lacks value or doesn’t reflect your current brand positioning it’s hurting your business. This includes outdated store or operating hours, discontinued products or services, etc.

So what’s wrong with having some old content?

Not only will you have trouble ranking organically on Google, but you run the risk of someone making decisions based on outdated information, and then blaming you for it (and let’s face it…sorry to say, but it is your fault).

Outdated content can tarnish your reputation and you can lose business and sales.


1 02, 2022

How Small Business Must Change for 2022

By |2022-02-16T12:40:37-05:00February 1st, 2022|

funny cat in grassLet’s face it…we’ve all felt a little crazy.

Isolated, feeling alone and disconnected from our normal routines.

These past two-plus years have been unprecedented and challenging to say the least. It’s changed the way we live, work and play.

That’s why small business owners must re-evaluate how they market and sell their products and services.

Consumers need a break from the traditional “hard sell” and need a softer, more inviting approach to feel safe and secure when dealing with a business.

The same holds true for how we market and sell to our community, both online and offline.

The goal of 2022 is to help consumers feel more comfortable, less irritated and less stressed.


1 11, 2021

Quick and Easy Holiday Sales For Small Businesses

By |2021-11-29T14:12:43-05:00November 1st, 2021|

Holiday SalesThe holidays are here, and with COVID-19 making 2021 another unprecedented year, it’s all the more important for small businesses to boost their sales this holiday season.

As a Westchester, NY small business owner, I know it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. And, let’s face it…COVID-19 is making this even more challenging.

However, there is good news. We’re sharing some tried-and-true promotions that work in virtually any environment for any business.

Here you’ll find great, quick and easy holiday sales promotions you can create right now that will help you boost end-of-year sales even in today’s volatile environment.

Make it easy by adding curbside pickup, virtual shopping and online sales to compete this holiday season.


1 08, 2021

How Your Business Can Thrive Even During COVID-19

By |2021-11-18T13:49:52-05:00August 1st, 2021|

Ok…we know you’re awesome, but do your prospects?

If there’s one thing we learned about digital marketing from COVID-19, it is that everyone everywhere turns to the internet and social media to stay engaged and informed.

Digital marketing is important for every business, especially small business, and especially during a pandemic.

Why?  Because 89% of Americans are online, which includes your consumers and prospects.  And, communities are showing online love like never before for their local small businesses.

We’ve learned during COVID-19 that upgrading our technology and digital marketing is a necessity, not a luxury.

Whether you have a brick-and-mortar or virtual office, small business owners are scrambling to figure out how to engage with their target audience through digital marketing. And if you don’t, rest assured your competitors will.


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