Judging a Business by Its Website

What Makes a Good Website

We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgement is virtually inevitable.

With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.

One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.

 75% of people judge a business by its website

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Top 3 Reasons You Need a Marketing Plan

3 Reasons you need a marketing planWhy do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

Your business can’t survive without a marketing plan

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

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5 Quick and Easy Holiday Promotions

Easy Holiday Promotions

Have you started your holiday business promotions yet? If not, now is the time to start. We have some great, quick, easy and effective holiday promotions you can create right now.

Yes, it’s that time of year again, time to begin promoting sales for the holidays, although nowadays, it seems there’s a holiday for everything and it’s becoming a year-round commitment.

As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that might help facilitate the process.

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70% Savings on Website Design

In today’s world, having a website is a necessity, not a luxury. Not having a website (or a bad one) can ruin your credibility and negatively affect your sales.

Think about it…having a website today is as basic as having a phone.  If you don’t have one, customers wonder why, and will question your business and professionalism.

Do any of these describe the reasons why you don’t have a website?

  1. Unclear how to differentiate myself vs. my competition?
  2. No design skills?
  3. Lack time and/or money to keep it fresh?
  4. Last, but certainly not least, no clue on where to start or what I need?

If you answered yes to one or more, we have the solution…

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What is the Best Social Media for My Business?

Which social media platform will work best for my Westchester, NY small business?

Time is money, and with a busy schedule trying to run your business, focusing your efforts in the right places will save you time and money in the long run. Social media is a large part of those efforts, so knowing which platforms to allocate your time will get you the optimal return on your investment.

Why do I need social media? The overall benefit of social media is to develop a community of loyal followers who believe, endorse and/or buy your products or services.

There are 2.8 billion active users on social media

It’s all about quality not quantity. With all the social media choices, how do you determine which is right for your business, and which actually trigger the most offline actions?  It’s not as complicated as you think.

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Top 4 Digital Marketing Requirements

Digital Marketing for 2017What should you expect to know in 2017 for your Westchester, NY small business digital marketing needs?

How do you determine what to spend your marketing dollars on?

We have the top 4 things to focus on that will give you the highest return on investment.

Once you target your digital marketing efforts in the right places, you’ll reap the following benefits:

• Professional online presence for your business
• Easily found by potential customers
• An increase in referral business
• Continued accessibility to customers who have an immediate need

93% of online experiences begin with a search engine and it takes less than 0.2 seconds to form a first impression about a website.

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How to Charge a Premium for Your Services

How to Charge a Premium for you ServicesAs a small business owner in Westchester, NY, how do you charge a premium for your services? What if your potential customer or client thinks you’re too expensive?

And if price is a reflection of value, how do you show your prospective customer the value in the services or products you offer?

In the words of Warren Buffet, “Price is what you pay, value is what you get.”

Simply put, value is seen as two things:

  • It’s a great price, when the value exceeds the cost.
  • It’s too expensive, when the cost surpasses the potential value.

It’s a careful balance getting the right compensation for the work you do, while getting your prospective client to agree on your pricing. You don’t want to charge too much and lose these possible clients, but you also don’t want to under value the services and products you offer by pricing too low.

On the flipside, if you never have clients tell you that you’re too expensive, you’re probably not charging enough.  

It’s a great price, when the value exceeds the cost.

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Drive Sales 24 Hours a Day!

Drive Sales 24 Hours a DayAs small business marketing experts in Westchester County, NY, we know that your website is a virtual sales force working for you 24/7/365.

That’s why having a content-rich, user-friendly website that provides all the information your target market is looking for, can mean the difference between a thriving or failing business.

This is known as “inbound marketing” – meaning that customers find you – that’s why a successful, optimized website is vital to accelerating sales.

Of the 88% of Americans on the web, 97% of those shop for goods and services online

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Skyrocket Sales with Live Chat Software

Live Chat SoftwareLooking for ways to skyrocket sales?

Nothing does this better than Live Chat Software.  It’s a very simple, yet highly effective tool in boosting conversion rates, as well as increasing customer satisfaction and retention.

90% of customers will stay with a product or service that offers Live Chat, making it an invaluable tool for customer retention.

So what is Live Chat?

Live Chat is basically an online customer service tool. Have you ever gone to an online store and a small window in the lower-right corner pops up with a message that says “Hi, my name is Jenna, is there something I can help you with?”…that’s Live Chat.

Although Live Chat is primarily used for online shopping websites, it has tremendous potential as an overall lead generator and customer satisfaction tool for virtually any business website.  I’m forecasting it as a major untapped marketing tool that should be exploited now, before many others catch on.

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How to Create a Solid Marketing Plan

goals

As a small business owner in Westchester, NY, one of the top business resolutions you should have this year, and every year, is to have a solid marketing plan.

For those of you who don’t have a plan for 2016, it’s not too late.  You can still start the new year off right by creating your business marketing plan now using our valuable how-to tips.

In need of additional help? If you’re not currently subscribed to our e-newsletter, all you have to do is sign up here and we’ll send you a FREE E-Book that includes a marketing plan template. If you already receive our e-newsletter, but don’t have the E-Book, please email us today and we’ll be delighted to send it to you.

A marketing plan keeps you on track toward your goals and is the ultimate guide to successfully growing your business.

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