Does your logo reflect who you are and what you do? Is it targeting your customer base accurately and is it easily recognizable?
As a small business owner, if your response to any of these questions is “no” or “I’m not sure,” this may mean it is time to redesign your logo!
Your logo is a pictorial representation of your business that portrays your values, purpose and quality, all while capturing a customer’s eye. You don’t want this logo to be outdated, unclear or inaccurate, which is why it’s important to redesign your logo.
It is also important that your customers are able to recognize your business and its logo.
“It only takes about 10 seconds for consumers to form an impression from a logo, however, it takes 5-7 brand impressions before someone will remember it.”
Here are the 5 top reasons why it may be time to redesign your logo. After reading about them, you can make the decision to give your logo an update and ensure that your logo represents you, your business and contemporary trends!
So how do you stay ahead of your competition?