Kathy Argyros, Author at Exceller Marketing

Standard March 26, 2020 by Kathy Argyros

COVID-19 Sparks Opportunities for Small Businesses on Social Media

We know there’s a surge of information surrounding COVID-19 on social media. We are not here to talk about that.

We are here to talk about challenges being seen as opportunities if you allow yourself to think about things differently.

The Coronavirus shut-down has enabled families to reconnect, less pollution and more personal time.

And, with more personal time comes opportunities to reconnect with your customers, to stay top-of-mind to help ensure the survival of your business.

According to Grad Conn, Sprinklr CMO, the coronavirus is unfolding on social media with unprecedented volumes of conversations every second.

“Communities are turning to social media to show love and support for their local small businesses like never before.”

Standard March 19, 2020 by Kathy Argyros

How Your Business Can Survive the COVID-19 Shut-Down

The Coronavirus pandemic has hit our community hard.

Local small businesses are suffering…plummeting sales, mandated shut-downs and so on.

It’s time to think about things differently, outside-the-box.

Small business owners everywhere are frustrated, confused and concerned, not knowing what to do or where to turn.

Are you asking yourself…

“What can I do now to help my business survive during this uncertain time?”

We can help.

Standard January 1, 2020 by Kathy Argyros

Top 3 Reasons You Need a Marketing Plan

Small business owners don’t intentionally set out planning to fail. Typically, other priorities or lack of knowledge results in failing to plan, which can make the difference between that epic win or tragic loss.

Just like we make new year’s resolutions for ourselves, we need to do the same for our business.

Marketing plans aren’t just for big businesses. In fact, they’re just as critical for small businesses to make sure you stay focused and on budget to reach your goals.

Your business can’t survive without a marketing plan, especially in today’s ever-changing world of digital marketing and technology, where the competition is fierce.

Benjamin Franklin’s famous quote…
“If you fail to plan, you’re planning to fail.”

Are you equipped to capture more market-share or be left in the dust?

Standard November 1, 2019 by Kathy Argyros /Add Comment

5 Quick and Easy Holiday Promotions

Yes, it’s that time of year again. Although nowadays, it seems there’s a holiday for everything, now is the time to boost your end-of-year sales for the biggest holiday season of the year.

Still having trouble putting your holiday business promotion together? No worries, we have some great, quick, easy and effective holiday promotions you can create right now.

As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that are sure to facilitate the process.

Standard January 7, 2019 by Kathy Argyros

How to Create a Solid Marketing Plan

As a small business owner in Westchester County, NY, one of the top business resolutions you should have this year, and every year, is to have a solid marketing plan.

For those of you who don’t have a plan for 2019, it’s not too late. You can still start the new year off right by creating your business marketing plan now using our valuable how-to tips.

In need of additional help? If you’re not currently subscribed to our e-newsletter, all you have to do is sign up here and we’ll send you a FREE E-Book that includes a marketing plan template. If you already receive our e-newsletter, but don’t have the E-Book, please email us today and we’ll be delighted to send it to you.

A marketing plan keeps you on track toward your goals and is the ultimate guide to successfully growing your business.

Standard May 17, 2018 by Kathy Argyros

Judging a Business by Its Website

We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgement is virtually inevitable.

With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.

One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.

75% of people judge a business by its website