About Kathy Argyros

Kathy Argyros is an award-winning marketing communications expert with over two decades of proven experience in increasing sales and converting prospects into customers. As an accomplished author, trainer and speaker, Kathy is also Founder & Chief Consultant of Exceller Marketing, Inc., a boutique-style, full-service web design and digital marketing agency that empowers small businesses and entrepreneurs in Westchester County, NY and beyond.
1 08, 2020

Marketing Strategies for COVID-19 Reopening Phases

By |2020-08-04T11:14:28-04:00August 1st, 2020|

Woman Holding Welcome Sign with Face Mask

We all know that COVID-19 has changed how we live, work and play.

So how do you, as a small business owner, successfully pivot your marketing to ensure you adapt and not die in today’s new normal?

That’s where we come in. We’re providing practical, yet highly effective, marketing strategies to help you navigate this new landscape. After all, we’re all in this together.

“We’re now in a myriad of reopening phases.  We can help you navigate these uncharted waters.”

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22 05, 2020

Marketing Ideas for Small Businesses During COVID-19

By |2020-08-03T16:46:32-04:00May 22nd, 2020|

Not Today Covid19 Orange sign

We’re sharing simple solutions and marketing ideas for small businesses trying to navigate the COVID-19 pandemic.

Whether you’re an online or service-based business, or a local brick-and-mortar store, small businesses everywhere are feeling vulnerable and unsure during this unprecedented time. That’s why we’re here to help.

We know this is a difficult time, and we’re committed to providing you with marketing insights to help you stay connected with customers and fans, even if your doors are temporarily closed.

“Every day people are spending more time online, and are looking for ways to stay connected to their local community.”

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26 04, 2020

COVID-19 Sparks Opportunities for Small Businesses on Social Media

By |2020-08-03T16:45:33-04:00April 26th, 2020|

heart-shaped-fireworks-862516

We know there’s a surge of information surrounding COVID-19 on social media.  We are not here to talk about that.

We are here to talk about challenges being seen as opportunities if you allow yourself to think about things differently.

The Coronavirus shut-down has enabled families to reconnect, less pollution and more personal time.

And, with more personal time comes opportunities to reconnect with your customers, to stay top-of-mind to help ensure the survival of your business.

According to Grad Conn, Sprinklr CMO, the coronavirus is unfolding on social media with unprecedented volumes of conversations every second.

“Communities are turning to social media to show love and support for their local small businesses like never before.”

 

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19 03, 2020

How Your Business Can Survive the COVID-19 Shut-Down

By |2020-08-03T16:51:50-04:00March 19th, 2020|

The Coronavirus pandemic has hit our community hard.

Local small businesses are suffering…plummeting sales, mandated shut-downs and so on.

It’s time to think about things differently, outside-the-box.

Small business owners everywhere are frustrated, confused and concerned, not knowing what to do or where to turn.

Are you asking yourself…

“What can I do now to help my business survive during this uncertain time?”

We can help.

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1 01, 2020

Top 3 Reasons You Need a Marketing Plan

By |2020-05-21T16:24:43-04:00January 1st, 2020|

3 Reasons you need a marketing plan

Small business owners don’t intentionally set out planning to fail.  Typically, other priorities or lack of knowledge results in failing to plan, which can make the difference between that epic win or tragic loss.

Just like we make new year’s resolutions for ourselves, we need to do the same for our business.

Marketing plans aren’t just for big businesses.  In fact, they’re just as critical for small businesses to make sure you stay focused and on budget to reach your goals.

Your business can’t survive without a marketing plan, especially in today’s ever-changing world of digital marketing and technology, where the competition is fierce.

Benjamin Franklin’s famous quote…
“If you fail to plan, you’re planning to fail.”

Are you equipped to capture more market-share or be left in the dust?

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1 11, 2019

5 Quick and Easy Holiday Promotions

By |2020-05-21T16:28:02-04:00November 1st, 2019|

Easy Holiday Promotions

Yes, it’s that time of year again.

Although nowadays, it seems there’s a holiday for everything, now is the time to boost your end-of-year sales for the biggest holiday season of the year.

Still having trouble putting your holiday business promotion together?

No worries, we have some great, quick, easy and effective holiday promotions you can create right now.

As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year.

We have some ideas that are sure to facilitate the process.

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17 05, 2018

Judging a Business by Its Website

By |2020-05-21T16:49:27-04:00May 17th, 2018|

What Makes a Good Website

We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgment is virtually inevitable.

With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.

One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.

75% of people judge a business by its website

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