How To Market to Millennials

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And because of the number of Millennials out there, they’re also highly influential.

 The purchasing power of Millennials is projected to increase 133% from $600 billion to $1.4 billion

What you need to know about Millennials:

  • The age range is from 18-35 years old, and makes up the bulk of the workforce.
  • They’re the first to grow up with today’s technology.
  • They’re a values-driven consumer that appeals to brands that stand for something.
  • They’re loyal to employers due to the new era of work/life balance and flexibility.
  • Social media is an integral part of the Millennial’s daily activity.

Now that we have some insight into the minds and activities of the Millennial generation, the next question is…

How do you market to Millennials?

1. Divide your marketing into multiple platforms

Millennials are always connected and masters at multi-tasking. They’ll binge watch TV, work and check their social media all at the same time. Because Millennials are synced across all their devices, dividing your marketing resources and creating strategic campaigns that hit numerous platforms at once, will get you the most engagement and bang for your buck.

2. Tap into the Millennial’s interests

Brands that hard-sell are not appealing to Millennials. Millennials value authenticity and are attracted to multi-dimensional brands that engage in a cause, as well as products that will enhance their experience.

3. Personalize your targeting

Millennials are highly engaged and will share opinions on a brand, product or service before they decide to purchase. Using social media ad targeting is a powerful approach to get the conversation going and strengthening the brand-consumer relationship.

4. Make sure you’re mobile

This can’t be stressed enough. Although this has been a must-have for your business for quite some time, there are still websites out there that are not mobile-friendly. Millennials are hard-wired to seek information whether it’s through search engines like Google, or asking “Siri” and “Alexa.” When they look for information it needs to be easily viewed or they’ll go elsewhere to find it. Not only should your website be optimized for mobile, but so should ALL your digital content including emails, newsletters, infographics, images, etc.

5. Use Millennials’ influence to your benefit

Millennials care about what other people think and are highly influenced by other’s opinions. Present your brand as credible and trusted by posting testimonials on your website. Request online reviews from happy customers. Show that you care by engaging on social media and responding to feedback whether it’s positive or negative.

The bottom line is don’t neglect Millennials. We need to respect their intelligence and inspire them. They’ll expect more, question more and seek out a better way to live. They’re loyal, tech-savvy, communicators and have great influence on each other. Therefore, it’s necessary that we influence them in the way we position and promote our brands.

We’re here to help…

Marketing to Millennials is not an easy task, there are many layers. We understand that as a Westchester County, NY small business owner you may not have the time to put together a plan to market to this highly important audience. That’s where Exceller Marketing comes in, we can help you clearly identify what makes your brand appeal to Millennials, help you target and engage them and ultimately use their purchasing power on your products and services. Please feel free to contact us today for a FREE consultation.

For more information on knowing which social media platforms to focus on for your business, visit our blog “What is the Best Social Media for My Business

Best regards, until next time!

Kathy Argyros
Founder and Chief Consultant
Exceller Marketing, Inc.
914-450-9149
kathy@excellermarketing.com
excellermarketing.com

Exceller Marketing is a full-service marketing firm and website design agency servicing small and medium businesses, as well as entrepreneurs in Westchester County, NY and the tri-state area. With powerful traditional and digital marketing communications, coupled with business development, we keep our clients ahead of their competition.

Sources: Business to Community, Forbes
Photo: VC Voices

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