How can my business have the best website design in Westchester County, NY?
Well, you’ve come to the right place!
Your website is no longer just a billboard for your business. Your website is now a 24/7/365 virtual sales force working for you even when you are not working. And, people online do judge a business by its website, so first impressions do matter.
Recognizing this fact is the first step in creating a website that will garner the customers and sales you need in order to be successful.
94% of users leave a website that uses outdated web design
There are 5 must-haves for a website to work efficiently as your lean, mean lead generation machine. If you follow these web standards, you’re on your way to a flourishing business.
And because all visitors to your website are potential customers, we’ll be referring to them as just that, customers instead of visitors or users.
The 5 Must-Haves for Landing the Best Website Design in Westchester, NY:
1. VISUAL VS. CONTENT
Do you recall the days when everything was listed out and explained in detail on websites? That is not the case today. Having said that, content is still king and there is a place for that, such as your blog. Your blog is custom content where you can use details to showcase your expertise and educate your consumer. Updating this daily, weekly and even monthly, will keep your content fresh and current. 82% of consumers feel more positive about a company after reading custom content. The rest of your website should focus on promotion and sales.
Don’t inundate your website with copy that will overwhelm your customers. Instead, convey your message in digestible bites using visuals such as images, videos, infographics, etc. Now you’ve captured the customer’s attention and he or she can navigate through your site more seamlessly without getting confused. 38% of visitors will stop engaging with a website if the content or layout is unattractive.
2. EMOTIONAL APPEAL
Create an emotional connection with your customer.
Take for example the Camp Kennybrook website we created. The image used above in this blog is one of the first images you see when you go to their website. It is a bright, colorful, action shot of campers smiling and having fun. Parents trying to decide where to send their kids to camp will look at this and “feel” the enjoyment of the campers in the photo. They will think “Wow, my kids would love this camp because it looks like so much fun.”
You want your customer to make their buying decision based not only on using their head but also with their heart.
3. INTERACTIVE & SOCIAL
Your website should be a multi-sensory experience rather than a static, one-dimensional, multi-page overload. Using video and image sliders is a great way to keep your customer engaged. Social sharing also allows the customer to interact with others about your products and services.
Adding a CTA (call-to-action) is a must. More than 90% of visitors who read your headline also read your CTA copy. This is the ideal way to motivate your customer into actually doing something within your site. Case in point, we offer a FREE E-Book if you sign up for our e-newsletter. It’s all about granting your customer the opportunity for 2-way communication.
No longer is having a mobile-friendly (responsive) website a luxury, it’s a must! 85% of Americans online use a mobile device to access the web, and this number just keeps growing. If the majority of your customers are using their tablets and smartphones to look at your website, you better be sure they can easily see (and get to) what they’re looking for.
On a desktop it takes 7-8 seconds to determine whether you want to stay on a website. On a mobile device it’s only 3-4 seconds. If you don’t facilitate the visibility and navigation of your website on a mobile device, those who come to browse and shop on your site will immediately leave and go somewhere else. And what does this mean for your business…lost sales. 62% of companies increased their sales by designing responsive mobile platforms for their websites.
In addition to keeping the current customer happy, a mobile-friendly site also helps to gain potential new customers by way of search engine optimization (SEO). This means that having a mobile-friendly (responsive) website improves your rankings on search engines such as Google, Yahoo and Bing.
5. OPTIMAL CUSTOMER EXPERIENCE
Always keep in mind the old adage, “the customer is always right.” Everything discussed above ties this all in together.
Using the Camp Kennybrook website again as an example, we’ve followed all the 5 website must-haves. Being that it is a 68+ page website, we needed to make sure it was easy to navigate and very intuitive. We’ve grouped each target audience, “Current Families” and “Prospective Families,” into their own menu items. So whether you are a parent of a current camper, or a parent looking for a sleepaway camp, you immediately know where to go for more information.
Also, make sure the customer knows how to reach you. Place your phone number and/or email and contact form where it is easily visible and accessible on your website. 44% of website visitors will leave a company’s website if there’s no contact information or phone number.
The purpose of your website is to build brand awareness, highlight your expertise and generate leads. If you incorporate all the 5 website must-haves, you are well on your way to just that.
We’re Here to Help…
If your website doesn’t have any, or even some, of the 5 must-haves, don’t worry we’re always here to help. At Exceller Marketing, we can build your website into a lean, mean lead generation machine. Contact us today for a FREE Consultation on website design.
For more information on why your website is so important to the success of your business, visit our blog “Judging a Business by Its Website.”
Best regards, until next time!
Exceller Marketing is a boutique-style, full-service web design and digital marketing agency in Westchester County, NY. We empower small businesses and entrepreneurs with outstanding web design and expert digital marketing services that keep our clients ahead of their competition.