5 Must-Haves for Best Website Design
Well, you’ve come to the right place!
Your website is no longer just a billboard for your business. Your website is now a 24/7/365 virtual sales force working for you even when you are not working.
Recognizing this fact is the first step in creating a website that will bring in the customers and sales you need in order to be successful.
Almost half the people online judge a business by its website, so first impressions do matter.
There are 5 must-haves for a website to work efficiently as your lean, mean lead generation machine. If you follow these new web standards, you’re on your way to a flourishing business.
And because all visitors to your website are potential customers, we’ll be referring to them as just that, customers instead of visitors or users.
The 5 Must-Haves for Landing the Best Website Design in Westchester, NY:
1. VISUAL VS. CONTENT
Do you recall the days when everything was listed out and explained in detail on websites? That is not the case today. Having said that, content is still king and there is a place for that, such as your blog. Your blog is where you can use details to showcase your expertise and educate your consumer. The rest of your website should focus on promotion and sales.
Don’t inundate your website with copy that will overwhelm your customers. Instead, convey your message in digestible bites using visuals such as images, videos, infographics, etc. Now you have captured the customer’s attention and he or she can navigate through your site more seamlessly without getting confused.
2. EMOTIONAL APPEAL
Create an emotional connection with your customer.
Take for example the Camp Kennybrook website we created. The image used above in this blog is one of the first images you see when you go to their website. It is a bright, colorful, action shot of campers smiling and having fun. Parents trying to decide where to send their kids to camp will look at this and “feel” the enjoyment of the campers in the photo. They will think “Wow, my kids would love this camp because it looks like so much fun.”
You want your customer to make their buying decision based not only on using their head, but also with their heart.
3. INTERACTIVE & SOCIAL
Your website should be a multi-sensory experience rather than a static, one-dimensional, multi-page overload. Using video and sliders is a great way to keep your customer engaged. Social sharing also allows the customer to interact with others about your products and services.
Adding a “call-to-action” is an ideal way to motivate your customer into actually doing something within your site. Case in point, we offer a FREE E-Book if you sign up for our e-newsletter. It’s all about granting your customer the opportunity for 2-way communication.
No longer is having a mobile-friendly (responsive) website a luxury, it is a must! 63% of Americans online use a mobile device to access the internet, and this number just keeps growing. If the majority of your customers are using their tablets and smartphones to look at your website, you better be sure they can easily see (and get to) what they’re looking for.
On a desktop it takes 7-8 seconds to determine whether you want to stay on a website. On a mobile device it’s only 3-4 seconds. If you don’t facilitate the visibility and navigation of your website on a mobile device, those who come to browse and shop on your site will immediately leave and go somewhere else. And what does this mean for your business…lost sales.
In addition to keeping the current customer happy, a mobile-friendly site also helps to gain potential new customers by way of search engine optimization (SEO). This means that having a mobile-friendly (responsive) website improves your rankings on search engines such as Google, Yahoo and Bing.
5. OPTIMAL CUSTOMER EXPERIENCE
Always keep in mind the old adage, “the customer is always right.” Everything discussed above ties this all in together.
Using the Camp Kennybrook website again as an example, we’ve followed all the 5 website must-haves. Being that it is a 68+ page website, we needed to make sure it was easy to navigate and very intuitive. We’ve grouped each target audience, “Current Families” and “Prospective Families,” into their own menu items. So whether you are a parent of a current camper, or a parent looking for a sleepaway camp, you immediately know where to go for more information.
The purpose of your website is to build brand awareness, highlight your expertise and generate leads. If you incorporate all the 5 website must-haves, you are well on your way to just that.
The one thing that is NOT a must for every business, is having a multi-page website. If you want to find out if your business falls into this category, visit our blog “70% Savings on Website Design.”
If your website doesn’t have any, or even some, of the 5 must-haves, don’t worry we’re always here to help. At Exceller Marketing, we can build your website into a lean, mean lead generation machine.
We are currently offering a FREE Website Audit. Contact us today to see if your website is in need of help, and we’ll get you on your way to the best website design in Westchester County, NY!
Best regards, until next time!
Exceller Marketing is a full-service marketing firm and website design agency servicing small and medium businesses, as well as entrepreneurs in Westchester County, NY and the tri-state area. With powerful traditional and digital marketing communications, coupled with business development, we keep our clients ahead of their competition.