You’re Losing Customers!

Your business isn’t growing, you’re losing customers and struggling to stay afloat.  Your website, or lack thereof, could be what is killing your business.

But don’t worry.  There’s a painless and affordable solution…and yes, we have it.

89% of Americans online use a mobile device, like a smart phone, to access the web and 75% judge a business by its website.

With these statistics, it’s do or die not only for your business to have a website, but for it to be mobile-responsive and mobile-friendly.

Your biggest problem?  You don’t have the deep pockets to create an effective, professional website. Wrong! There is an easy and economical way to build credibility and professionalism that includes all the following key ingredients of a multi-layered website for a fraction of the price…at almost a 50% savings:

  • Marketing message
  • Services
  • Testimonials
  • Call-to-action and more

So whether you’re starting out, or been in business for a while, you need a mobile-ready website.  A starter website is just what the doctor ordered.

In order to build your business and customer base, it is essential that this starter website meets all the following criteria:

Design Synergy With Brand

Think of all the recognizable, successful brands out there – Apple, Coca Cola, McDonalds, just to name a few. These companies have consistent, strategic branding across all platforms.

Your logo might be the foundation of your brand, however your packaging, promotional materials and your website all need to be harmonious in order to best communicate what your brand and business truly is.

New Web Standards

“Just the facts ma’am”…Your website should be visually compelling, versus content heavy.  Keep your content to a minimum and use high-resolution graphics and pictures to engage your audience and tell your story.

Emotions can be a powerful tool in swaying your customers to purchase your goods and services. Walt Disney once said, “People spend money where they feel good.”

Mobile-Friendly

We can all relate to the frustration of trying to read something on our cell phones by pinching and scrolling the screen, or even clicking on the wrong link because the content is so tiny and virtually unreadable. As a customer myself, I would immediately leave the site and move on to the next. “Sayonara” prospective customer!

Not to throw salt in that wound… but did you know that Google will punish you if you don’t have a mobile-responsive website?  Due to Google’s algorithm, if your site is not mobile-friendly, you’ll eventually be knocked out of their results.

Strong Call-To-Action (aka CTA)

What is it you want from your customers? Do you want them to sign up for your newsletter or purchase online?

A “call-to-action” is an instruction to your audience to elicit a response. But, a strong call-to-action is not just “call now” or “sign up here,” rather it’s something that attracts the prospective customer into actually taking action.

For example, we offer a free marketing e-book when you sign up for our e-newsletter. The added value of a free e-book entices someone to sign up rather than offering nothing at all. Of course, for better response, be sure to place your CTA prominently on your website.

Social Media

“I don’t use social media” – said no one, ever. Who are we kidding, in today’s world what consumer doesn’t have at least one social media account? Integrating your social media into your site is a must. This is one of the best ways to connect, interact and engage your customers, and most of all, bring them back to your website. So be sure to add links from your website to all your social media platforms and vice versa.

Again, there’s no need to win the lottery when it comes to building your website. All you need is a nice starter site that brings in the customers. Not only that, there are many benefits to a starter website…

  • Easy to maintain
  • Reduced bandwidth needs
  • Seamless navigation
  • Clean and uncomplicated
  • Clear marketing message
  • Better organic search engine optimization (SEO) potential

We’re Here to Help…

Ok, now that you realize you need a website, or your current website is the death of your business, we’re here to help. We, at Exceller Marketing, offer professional, mobile-responsive starter website options for those that cannot afford, or need, a larger multi-layered website.  And, because our starter websites are built in WordPress, the worlds #1 website builder, you can easily manage and upgrade to a larger site at any time.

Just remember, “If you build it, they will come.” (Well, kinda…there’s more to it, but you get the message.)

Feel free to contact us for more information, as well as a FREE starter website consultation.

For more information on building a better website, visit our blog “5 Must-Haves for Best Website Design.”

Best regards, until next time!

Kathy Argyros
Founder and Chief Consultant Exceller Marketing, Inc.
914-450-9149
kathy@excellermarketing.com
excellermarketing.com

Exceller Marketing is a boutique-style, full-service marketing firm and website design agency.  We service small businesses and entrepreneurs in Westchester County NY and beyond.  With powerful traditional and digital marketing communications, coupled with business development, we keep our clients ahead of their competition.

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