Top 3 Reasons You Need a Marketing Plan

3 Reasons you need a marketing planWhy do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

Your business can’t survive without a marketing plan

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

The Top 3 Reasons You Need a Marketing Plan

1. It defines what makes your business unique

First and foremost, a marketing plan allows you to dissect your business and guide you in building your brand. Not only do you learn more about your own business, but you also get insight on how your competitors operate.

You’ll need to consider the foundation of both your business and brand in order to know how to achieve your goals.

  • Who is your target customer?
  • What are the needs of your target customers?
  • What can you do to help your target customers understand your products and services?
  • What are your competitors doing in order to meet the needs of your target customers?
  • What can you do to let your target customers know why your product or service is better than, or different from, the competition?

Addressing these questions is the first step in identifying your business marketing goals.

2. It ensures marketing objectives are aligned with business goals and resources

70% of businesses see converting leads as their #1 marketing priority over the next 12 months, with growing traffic to their website coming in 2nd.

Once you’ve identified your business goals, your marketing plan is utilized to gear your marketing efforts around reaching those goals.

One of the greatest benefits of developing a marketing plan is that it directs you as to where to allocate your resources. Your budget is most likely the biggest determining factor in what you’re able to do. Your marketing plan will strategically lay out where you should designate those spending dollars in order to get the most bang for your buck.

Ideally, the objectives outlined in your marketing plan will enable you to achieve your mission and become a successful business.

3. It formalizes ideas and keeps you focused on tasks and timelines

Let’s face it, having a to-do list and your ideas written on paper are more likely to be remembered, and most importantly, materialized.

A marketing plan is a clear road map of activities needed to achieve the goals of your business. A carefully drafted plan will give you a sense of control over your business and livelihood.

Keeping focused means setting specific, measurable goals and time frames that you know you can adhere to. It also means mapping out the messages, channels and tools you’ll use in order to reach your target audience.

It’s easy to become distracted and lose sight of your intended business goals. This is why a well-written marketing plan can keep you focused on the true needs of your business so you’re not wasting valuable time and money on things that are irrelevant.

Finally, keep in mind that a marketing plan is a “living” guide that should not remain stagnant, but that should always be evaluated and developed as your business grows and changes.

Nearly half of 1,000 small business owners surveyed said they don’t know whether they’re marketing effectively—and 14 percent know they aren’t….

We have good news! If you sign up for our e-newsletter you’ll receive our FREE E-Book, a step-by-step guide on how to create a comprehensive marketing plan. And as an added bonus…included in this E-Book is a marketing plan template. If you’re already an e-news subscriber and don’t have the E-Book, just email me at and I’ll send it to you.

We’re here to help…

As crucial as it is to develop a marketing plan, we know finding the time to concentrate on creating an effective one is sometimes difficult, and that’s why we’re here to help. At Exceller Marketing, we have a proven process for creating and maintaining a solid business marketing plan. Partner with us and we’ll develop your business marketing plan, so you can take ownership to manage and maintain it. Or, have us execute on the components. Either way, you’ll save time or money…the choice is yours.

Feel free to contact us for more information, as well as a FREE consultation, on developing your business marketing plan.

For more information on what goes into developing your business marketing plan, visit our blog “How to Create a Solid Marketing Plan.”

Best regards, until next time!

Kathy Argyros
Founder and Chief Consultant
Exceller Marketing, Inc.

Exceller Marketing is a full-service marketing firm and website design agency servicing small and medium businesses, as well as entrepreneurs in Westchester County, NY and the tri-state area. With powerful traditional and digital marketing communications, coupled with business development, we keep our clients ahead of their competition.

Sources: bMighty2, Hubspot

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  1. Ilia Regini

    I found the information you highlighted in this post to be of utmost importance in truly creating a business plan that will help me to be successful.