Top 4 Digital Marketing Requirements

Digital Marketing for 2017What should you expect to know in 2017 for your Westchester, NY small business digital marketing needs?

How do you determine what to spend your marketing dollars on?

We have the top 4 things to focus on that will give you the highest return on investment.

Once you target your digital marketing efforts in the right places, you’ll reap the following benefits:

• Professional online presence for your business
• Easily found by potential customers
• An increase in referral business
• Continued accessibility to customers who have an immediate need

93% of online experiences begin with a search engine and it takes less than 0.2 seconds to form a first impression about a website.

4 Digital Marketing Requirements for a Successful Business in 2017

1. Professional Up-to-Date Website

80% of consumers use search engines to find local information, which means not having a website in this day and age would be detrimental to your business. This is the most accessible place for consumers to learn about your business, products and services. Unlike a brick and mortar storefront, your website is a virtual sales force working for you 24/7/365. And a professional online presence will only lend more credibility to your business.

You also need to keep up with industry standards and always have fresh robust content. Updated web design increases conversions up to 33%. If you need to know whether or not your website is up to par, we offer a no-obligation, FREE website audit that will help you discover what you’re doing right and what needs to be fixed to boost your ranking on major search engines like Google, Yahoo and Bing. Speaking of search engines…that brings us to #2 on our list of essential digital marketing needs.

2. Search Engine Optimization (SEO)

Why is SEO so important for your small business? SEO is where you’ll get the most bang for your marketing buck. It’s one of the single most integral elements to business branding and maximizing online presence. 94% of clicks are for websites on page #1 of search results.

The benefits of SEO are:

• Customers will find you online
• Increased visibility for your website
• Showing up on page #1 of search results
• Reinforces other marketing efforts
• Gets qualified leads and insight into customer behavior

And, visitors who’ve found your website through organic search tend to stay on your website longer and convert more highly than those coming from other marketing channels. Inbound SEO leads close at 14.6% compared to 1.7% for traditional (direct) marketing channels. Without SEO, your credibility diminishes and most importantly potential customers will be finding your competitors rather than you.

3. Optimization for Mobile

Why do you need to optimize for mobile? Here are 3 eye-opening statistics that answer why you absolutely need a mobile-friendly (responsive) website:

  • 80% of internet users own a smart phone
  • 91% of adults have their mobile phone within arm’s reach 24/7
  • 90% of mobile searches lead to action, over half leading to a purchase

This is actually not something new for 2017, it’s been very necessary for quite some time. But believe it or not some business websites are still not mobile-friendly. If your potential customer can’t access and read the information they need easily on a mobile device, they’re likely turn to your competitors. It’s also important that your business has continuous branding across all platforms.

4. Social Media Management

70% of consumers are more likely to use a local business if it has information available on social media. Social media is an added value to your marketing efforts. It broadens your customer reach beyond just your website.

The major benefits of social media management are:

• Supports SEO
• Builds a community
• Grows referrals
• Humanizes your business and brand
• Allows for immediate engagement with customers
• Helps you understand your customers’ likes and wants

93% of shoppers’ buying decisions are influenced by social media – 90% trust peer recommendations.

Now you should have a better sense of what is truly important for your business when it comes to digital marketing in 2017. We understand that managing all these pieces is time consuming and you may need an expert’s help, and that’s why we’re here. At Exceller Marketing, we offer the best website design, SEO packages and social media management that boosts your business credibility, customer base and bottom line. Feel free to contact us today for more information, as well as a FREE consultation.

FREE WEBSITE AUDIT

Tired of guessing how to be #1 on Google’s organic search? If yes, we encourage you take advantage of our FREE, no-obligation Website Audit. We’ll create a thorough report that’s easy to understand with actionable items. We’ll even provide a complimentary 30 minute phone consultation to review our findings, and answer any questions.

For more information on the importance of good website design and SEO for your business, visit our blog on the “5 Must-Haves for Best Website Design” and “5 SEO Must-Haves to Rank #1 on Google.”

Best regards, until next time!

Kathy Argyros
Founder and Chief Consultant
Exceller Marketing, Inc.
914-450-9149
kathy@excellermarketing.com
excellermarketing.com

Exceller Marketing is a full-service marketing firm and website design agency servicing small and medium businesses, as well as entrepreneurs in Westchester County, NY and the tri-state area. With powerful traditional and digital marketing communications, coupled with business development, we keep our clients ahead of their competition.

Sources: Townsquare Interactive, Firstview Online Marketing

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