The 5 P's in Perfect Presentations

P5Congratulations! You’re an expert in your field and have been given the fabulous opportunity to speak to the public on what you know. What next?

Presentations are a powerful way to generate high quality leads, as well as give your audience (and potential clients) a multi-sensory experience that allows them to see you in action.

All you need to do is adhere to these simple and practical “5 P’s” and you’ll deliver the perfect presentation that not only wins your audience over, but also helps you reach your goals.

After a presentation, 63% of attendees will remember the stories you tell that relate back to your content.

1. Purpose

Before you put your presentation down on paper, ask yourself, why am I, as the expert, giving this presentation? 

The answer is in not only in knowing your content, but also making sure you know your audience. Think about who is coming to hear you speak and what they are looking to get from it. Consider what they may already know on the subject, and then gear your content based on this.

 2. Preparation

Once you know your purpose, you can now prepare to put your presentation together.

Begin strong! Your opening sets the tone of your entire presentation, so make certain your first impression is a good one.

  • Inject a little humor into a personal story that introduces yourself and your personality, as well as what you’ll be presenting.
  • Entice your audience with quotes, statistics and success stories.
  • Get the audience involved by asking them a question or even play a short trivia game. This lightens the atmosphere by making everyone feel relaxed and engaged, including yourself.

The overall message should be concise and easy to understand. Don’t go into information overload, but simplify your message by focusing on the content that matters. Limit the scope of your speech to what can be explained.

  • Breathe life into your presentation through examples.
  • Use presentation slides to support your points, but again don’t overload with words and information. Your slides are just there to support and reinforce your message.
  • Grab attention with visuals, as they are critical to a presentation. Visuals are processed 60,000 times faster in your brain than text.

Be prepared for any audience challenges. Let your audience know upfront what to expect from your presentation.

  • Time your presentation, and before you get into the meat and potatoes, let the audience know if you intend on taking questions during or only after the presentation is over.
  • However, no matter what, always leave room for for Q&A at the end.
  • Be ready to answer tough questions and defend your points.

 3. Presence

Again, you’re the expert, so present yourself as one.

  • Project your professionalism with good posture.
  • Don’t just hide behind a podium, walk around, or if you choose to stay in one place, make sure you are somewhat animated by using hand gestures. But be careful, don’t become a cartoon character.
  • It’s all about balance. Pace yourself so your listeners can understand and retain your message.
  • Your presentation should be more conversational. Don’t read verbatim off your slides.
  • And most importantly, make eye contact with your audience.

4. Personal

Think positive and be yourself. Play to your strengths and give a talk that is truly authentic to you. You can continue to infuse interesting personal anecdotes into your presentation, as long as you don’t go overboard. After a presentation, 63% of attendees remember stories and only 5% remember statistics.

Invoke passion and enthusiasm about your subject – show why you are the expert. Being powerful and authoritative is important, however as mentioned earlier, sounding conversational is more relateable to your audience.

5. Practice

I can’t imagine walking in front of a room full of people and not being prepared. As they say in real estate, the three most important words are location, location, location. Well, the three most important words in presentations are rehearse, rehearse, rehearse.

  • When building your slides, create enough of an outline that you are able to present your material without notes.
  • Practice delivery from memory, but as I can’t stress enough, deliver in a conversational manner.
  • Present to a colleague or (honest) friend ahead of time for feedback regarding your slides, verbage and your presence. Use this feedback to adjust all those areas, if needed.
  • Practice a potential Q&A session. See how you can answer questions off the cuff. Always repeat the question to the audience, and then proceed to answer.

Prior (yes, it’s another “P”) to giving your presentation, get to your venue early and fully equipped. Bring extra copies of your presentation slides and AV equipment if needed. Make sure everything is in place so you are not additionally nervous if something goes wrong. Talk to your attendees beforehand to get a feel of their background and expectations. Relax, breathe and have water handy.

Excellent! You’re now ready to deliver the presentation of your life.

WordCamp NYC 2015

Speaking of presentations, I’m thrilled to announce that I’ve been chosen to speak at this year’s WordCamp NYC. WordCamp is the leading conference on everything WordPress web design and development. From casual users, to core web developers, the conference is all about sharing ideas and learning from the best. I welcome and encourage you to join us at this year’s WordCamp NYC!

And yes, I’ll be sure to follow my own advice and adhere to the “5 P’s” when it comes to my Your Website Is Killing Your Business presentation!

Click here for more on WordCamp NYC 2015.

At Exceller Marketing, we’re here to help you build that presentation of your life. Feel free to contact us today for a FREE marketing consultation.

Best regards, until next time!

Kathy Argyros
Founder and Chief Consultant, Exceller Marketing, Inc.

Exceller Marketing is a full-service marketing firm and website design agency servicing small and medium businesses, as well as entrepreneurs in Westchester County, NY and the tri-state area. With powerful traditional and digital marketing communications, coupled with business development, we keep our clients ahead of their competition.

Sources: Marketing Profs, Harvard Business Review

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