The 5 Benefits of Business Cards

In our digital age, are business cards still important to have for your Westchester County, NY small business?

Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.

72% of people judge a company by the quality of the business card.

You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.

Here are 5 benefits to having a business card:

1. Establishes a personal connection

Rather than swapping contact information digitally, a business card allows you to make a more personal connection. This can be the start of a conversation and how a relationship can begin. Not only does it spark an immediate connection, but it also makes it more likely for that person to remember you now that they have your business card.

2. Shows professionalism

Having a business card on hand shows that you are prepared and ready to do business at any moment. If you’re at a networking event especially, you don’t want to come empty-handed, as this can look unprofessional.

3. Makes a great first impression for your brand

Having a memorable business card does wonders for a first impression of your brand. You need to make sure your business card doesn’t look cheap and your branding is clear. The person receiving your card should immediately know exactly what your business is about. A high quality, unique card can also be a great icebreaker and conversation piece.

4. Is an effective direct marketing tool

Nothing is more direct than meeting someone in person. A business card is a valuable marketing tool for your business just by placing it in someone’s hand. That potential lead now has your message right at their fingertips. SEO (search engine optimization), paid media and email marketing will just enhance that message even more.

5. Shows your creative side

Business cards, if done right, can be a great way to show your creativity and further market you and your business. Because a business card is visual, it peaks more interest than just a handwritten name and phone number on a piece of paper. Like viral videos, a creative business card is likely to get shared, putting you and your brand in front of additional prospects.

Here are tips on optimizing the benefits of your business card:

  • Less is more. Keep it clean and professional, while still being creative.
  • Include the vital information: business name, your name and title, phone, email and website.
  • Color is important. Prospective clients hold on to a color card 10 times longer than a standard white card. That being said, be sure to leave some white space in case someone chooses to jot a note down on your card.
  • Keep the fonts large enough and legible.
  • Don’t be afraid to include your photo. Putting a face to a business will just help people remember you.
  • Use a graphic designer. They are professionals at crafting your vision.
  • Feel free to use humor and be unique; people remember unique.
  • Spend a little extra for good quality. Remember, 72% of people judge a company by the quality of the person’s business card.

The bottom line is, you never know when you’re going to meet a prospective client or business associate, so don’t get caught empty handed. Carry a set of business cards with you at all times.

Sales increase by 2.5% for every 2,000 business cards handed out.

At Exceller Marketing we agree that a business card is still a fundamental resource as a promotional and marketing communications tool that builds credibility for your business. We also know how busy you are running your Westchester County, NY small business, so that’s why we’re here to help. We’re experts at creating a unique business card that’s just right for your business and industry. Please feel free to contact us today for a FREE business card consultation.

Now that you’re more informed on the importance of business cards as a tangible marketing tool, you can visit our blog on the all important digital side of marketing, “Top 4 Digital Marketing Requirements.”

Best regards, until next time!

Kathy Argyros
Founder and Chief Consultant
Exceller Marketing, Inc.

Exceller Marketing is a full-service marketing firm and website design agency servicing small and medium businesses, as well as entrepreneurs in Westchester County, NY and the tri-state area. With powerful traditional and digital marketing communications, coupled with business development, we keep our clients ahead of their competition.

Sources: Entrepreneur, Lifehacker

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