We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgement is virtually inevitable.
With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.
One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.
75% of people judge a business by its website
Which website analytics do I need to pay attention to?
As small business
website design experts in Westchester County, NY, we know how important website analytics are to a successful business.
If you know us by now, you’ve heard us always stress the importance of your online presence, and to ensure that your website isn’t killing your business.
A strong website is the key to increasing exposure, customers and growing your business. You need a strategy when developing and optimizing your website. One of the best ways in knowing how to develop that strategy is with website analytics.
Website analytics is one of the most powerful tools to guide you in optimizing your website performance.
What should you expect to know in 2017 for your Westchester, NY small business digital marketing needs?
How do you determine what to spend your marketing dollars on?
We have the top 4 things to focus on that will give you the highest return on investment.
Once you target your digital marketing efforts in the right places, you’ll reap the following benefits:
• Professional online presence for your business
• Easily found by potential customers
• An increase in referral business
• Continued accessibility to customers who have an immediate need
93% of online experiences begin with a search engine and it takes less than 0.2 seconds to form a first impression about a website.
Branding, Marketing, Mobile-Friendly, SEO, Small Business, Social Media, Tools, Websites
Tagged: Branding, Marketing, Mobile-Friendly, Responsive Websites, SEO, Small Business, Social Media, Website Design
As small business marketing experts in Westchester County, NY, we know that your website is a virtual sales force working for you 24/7/365.
That’s why having a content-rich, user-friendly website that provides all the information your target market is looking for, can mean the difference between a thriving or failing business.
This is known as “inbound marketing” – meaning that customers find you – that’s why a successful, optimized website is vital to accelerating sales.
Of the 88% of Americans on the web, 97% of those shop for goods and services online
How can I get my business to rank #1 on all search engines like Google, Yahoo and Bing?
This is probably one of the most important questions you’ll ask yourself when it comes to reaching the most customers for your business.
This is your lucky day, because we have an answer for you!
93% of online experiences begin with a search engine, making SEO crucial for business visibility and customer lead generation.
Do you want to be known for having the ? best website design in Westchester County, NY
Well, you’ve come to the right place!
Your website is no longer just a billboard for your business. Your website is now a 24/7/365 virtual sales force working for you even when
you are not working.
Recognizing this fact is the first step in creating a website that will bring in the customers and sales you need in order to be successful.
Almost half the people online judge a business by its website, so first impressions do matter.
There are 5 must-haves for a
website to work efficiently as your lean, mean lead generation machine. If you follow these new web standards, you’re on your way to a flourishing business.
No sorry, we’re not going to talk about the popular TV Show…but rather the importance of choosing the right colors that will truly identify your business.
Did you know that we experience our world through colors?
Different colors spark different feelings, senses and emotions. The same applies to your company
The chart above depicts the different emotions behind colors.
A remarkable 85% of shoppers attribute color as a primary reason behind their product purchase decision.
Most business owners have a website, but are they truly getting any business from it?
Your website could very well be the reason you’re not pulling in the customers and income you need.
any of these describe your website:
Not mobile-friendly or optimized for Google search?
No call-to-action to capture leads?
Unclear marketing message or not visually enticing?
Lack time or money to keep it fresh?
Last, but certainly not least, no website at all?
If you answered yes to one or more, we have the solution…
Entrepreneur, Mobile-Friendly, SEO, Small Business, Solopreneur, Websites
Tagged: Entrepreneur, Local Business, Mobile-Friendly, Responsive Websites, Small Business, Website Design