The holiday buying season is here, and now is the time to easily increase your holiday sales.
I always tell my clients, look into your “tool chest” and simply recycle past offers or specials. A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”
77% of Americans have given a gift card in the last year, and for the eighth year in a row, gift cards and certificates are the most requested holiday gift item.
Is your small business website being flagged as “Not Secure” when visitors try to access it? If you don’t have an SSL Certificate, the answer is (or will be) YES.
Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.” This means that you will definitely lose visitors and potential customers every second of every day. And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.
Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!
What’s a good summertime business strategy that will work for your Westchester, NY small business?
Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter
We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgement is virtually inevitable.
With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.
One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.
75% of people judge a business by its website
Why do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.
Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.
It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.
Your business can’t survive without a marketing plan
Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.
Have you started your holiday business promotions yet? If not, now is the time to start. We have some great, quick, easy and effective holiday promotions you can create right now.
Yes, it’s that time of year again, time to begin promoting sales for the holidays, although nowadays, it seems there’s a holiday for everything and it’s becoming a year-round commitment.
As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that might help facilitate the process.
How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.
Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And because of the number of Millennials out there, they’re also highly influential.
The purchasing power of Millennials is projected to increase 133% from $600 billion to $1.4 billion
What you need to know about Millennials:
- The age range is from 18-35 years old, and makes up the bulk of the workforce.
- They’re the first to grow up with today’s technology.
- They’re a values-driven consumer that appeals to brands that stand for something.
- They’re loyal to employers due to the new era of work/life balance and flexibility.
- Social media is an integral part of the Millennial’s daily activity.
Now that we have some insight into the minds and activities of the Millennial generation, the next question is…
How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.
In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.
88% of people trust online reviews as much as personal recommendations.
Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…
In our digital age, are business cards still important to have for your Westchester County, NY small business?
Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.
72% of people judge a company by the quality of the business card.
You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.
Which social media platform will work best for my Westchester, NY small business?
Time is money, and with a busy schedule trying to run your business, focusing your efforts in the right places will save you time and money in the long run. Social media is a large part of those efforts, so knowing which platforms to allocate your time will get you the optimal return on your investment.
Why do I need social media? The overall benefit of social media is to develop a community of loyal followers who believe, endorse and/or buy your products or services.
There are 2.8 billion active users on social media
It’s all about quality not quantity. With all the social media choices, how do you determine which is right for your business, and which actually trigger the most offline actions? It’s not as complicated as you think.