The holiday buying season is here, and now is the time to easily increase your holiday sales.
I always tell my clients, look into your “tool chest” and simply recycle past offers or specials. A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”
77% of Americans have given a gift card in the last year, and for the eighth year in a row, gift cards and certificates are the most requested holiday gift item.
How To Brand For The Sexes
When it comes to the battle of the sexes, who should you target in your marketing message…primarily men, women, or an equal share to both?
It may surprise you to learn that in 85% of households women are the primary decision-makers for consumer good purchases. As such, we as business owners need to be very cognizant of how we brand to the female persuasion. However, at the same time, it’s still important to keep the male population in the equation, but as a more secondary target group.
The “existing” customer is always right. And if you, as a small business owner in Westchester, NY, follow this rule correctly, you’re on the right track to keeping that customer.
Another rule you may have heard is the “80/20 Rule,” meaning 80% of your business comes from 20% of your customers.
Plus, statistics show that it is anywhere from 5 to 10 times more costly to acquire a new customer than it is to retain an existing customer.
So in a time of tight budgets and limited manpower, your lowest hanging fruit on the sales tree is your existing customer!
As a small business owner in Westchester, NY, one of the top business resolutions you should have this year, and every year, is to have a solid marketing plan.
For those of you who don’t have a plan for 2016, it’s not too late. You can still start the new year off right by creating your business marketing plan now using our valuable how-to tips.
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A marketing plan keeps you on track toward your goals and is the ultimate guide to successfully growing your business.