Top 3 Reasons You Need a Marketing Plan

3 Reasons you need a marketing planWhy do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

Your business can’t survive without a marketing plan

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

Read More

How to Create a Solid Marketing Plan


As a small business owner in Westchester, NY, one of the top business resolutions you should have this year, and every year, is to have a solid marketing plan.

For those of you who don’t have a plan for 2016, it’s not too late.  You can still start the new year off right by creating your business marketing plan now using our valuable how-to tips.

In need of additional help? If you’re not currently subscribed to our e-newsletter, all you have to do is sign up here and we’ll send you a FREE E-Book that includes a marketing plan template. If you already receive our e-newsletter, but don’t have the E-Book, please email us today and we’ll be delighted to send it to you.

A marketing plan keeps you on track toward your goals and is the ultimate guide to successfully growing your business.

Read More

Less Work, More Money

branding101Let’s face it, no one wants to work during the summer, right?

If less work and more money appeals to you, then you are going to want to learn some of our invaluable branding tips that will make you work smarter, not harder (and allow you more time at the beach.)

The power of branding…it allows you to shorten your sales cycle – i.e. less work, more money – and that’s what marketing is all about.

Did you know it actually takes the average person six to seven times to see/hear your message before it begins to resonate?

Have you ever heard of Coca-Cola?

Sounds like a ridiculous question, right? But did you know Coca-Cola is one of the world’s most recognizable brands? It is the #1, most valuable soft drink brand worldwide with a value over $70 billion U.S. dollars.

Of course, most small businesses don’t have the same marketing dollars as Coca-Cola. However everyone, I repeat everyone, can benefit from the same three core marketing principles:

Read More