“Every day people are spending more time online, and are looking for ways to stay connected to their local community.”
First and foremost, don’t go into hiding by shutting down communications. Now, more than ever, you need to stay connected, engaged, and top-of-mind with customers and supporters.
If you don’t have this already, it’s a must for every business, regardless of COVID-19. Email marketing is a highly effective digital marketing tool, as your communications land directly in every subscriber’s mailbox. Consider adding a sign-up form to your website that allows you to connect and send regular email updates to keep the conversation going with customers, family, friends and fans. This also gives you the opportunity to keep everyone in the loop about changes to your business hours, product or service availability and more.
Many people are adjusting to a new normal, i.e. working from home, homeschooling children, etc. Now is the time to strengthen bonds within your community by offering a needed resource or service, even if it’s something as simple as a free downloadable coloring book to keep kids entertained. Consider adding a landing page to your website for easy access and sharing with those in your community and beyond. Or, you can go old-school with direct mail. I received a hand-written note from my personal trainer wishing me safety and good health…Shout-out to Jess Petti of Team Moljo in Shrub Oak, NY.
Consider your business relevance to the COVID-19 pandemic. Don’t oversell or force your brand on consumers. Instead, be considerate and aware of the real impact this has had on them. If you find relevance for your small business in helping during this time, go for it, i.e. car service business offers free or discounted delivery runs for home-bound seniors. Or, reach out to your audience by creating an online survey. Run innovative ideas past them, i.e. virtual workshops, or find out what they need and what you can do to help.
Whatever marketing ideas you choose, be consistent, considerate and timely with communications.
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Best regards, until next time!
Founder and Chief Consultant
Exceller Marketing, Inc.
Exceller Marketing is a boutique-style, full-service web design and digital marketing agency in Westchester County, NY. We empower small businesses and entrepreneurs with outstanding web design and expert digital marketing services that keep our clients ahead of their competition.