Is your small business website being flagged as “Not Secure” when visitors try to access it? If you don’t have an SSL Certificate, the answer is (or will be) YES.
Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.” This means that you will definitely lose visitors and potential customers every second of every day. And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.
Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!
Which website analytics do I need to pay attention to?
As small business website design experts in Westchester County, NY, we know how important website analytics are to a successful business.
If you know us by now, you’ve heard us always stress the importance of your online presence, and to ensure that your website isn’t killing your business.
A strong website is the key to increasing exposure, customers and growing your business. You need a strategy when developing and optimizing your website. One of the best ways in knowing how to develop that strategy is with website analytics.
Website analytics is one of the most powerful tools to guide you in optimizing your website performance.
Nothing does this better than Live Chat Software. It’s a very simple, yet highly effective tool in boosting conversion rates, as well as increasing customer satisfaction and retention.
90% of customers will stay with a product or service that offers Live Chat, making it an invaluable tool for customer retention.
So what is Live Chat?
Live Chat is basically an online customer service tool. Have you ever gone to an online store and a small window in the lower-right corner pops up with a message that says “Hi, my name is Jenna, is there something I can help you with?”…that’s Live Chat.
Although Live Chat is primarily used for online shopping websites, it has tremendous potential as an overall lead generator and customer satisfaction tool for virtually any business website. I’m forecasting it as a major untapped marketing tool that should be exploited now, before many others catch on.
As a business owner, it is crucial to know where to allocate your spending dollars when it comes to marketing your business.
You may sometimes consider your marketing budget as a slow leak of capital, but instead you should treat it as an investment in your business that will bring significant returns if utilized the right way.
69% of marketers are currently allocating their digital marketing funds to website content, development and performance optimization.
These are the 5 marketing must-haves that every business needs in order to reach their goals and maximize revenue: