5 Worst Email Subject Lines

Exceller Marketing Blog Worst Email Subject LinesDon’t look like a fool. You can’t hide behind your sunglasses, nor should you want to. People are smart and can sense when they’re being conned. 

Although the summer months might be a time to hit the beach and relax, it’s also a good time to stay top-of-mind with your customers and prospects. And now, it’s easier than ever with email marketing.

But I implore you to be honest and ethical in your marketing communications. If you’re email subject line is untruthful or misleading, you may get someone to quickly open it, but I can guarantee they’ll hit the spam button just as quickly.

People buy from people they “know, like and trust” so be upfront and creative, not sneaky or deceptive.

Read More

A Summertime Business Strategy That Works

Summertime Business Strategy That Works

What’s a good summertime business strategy that will work for your Westchester, NY small business?

Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.

 Email is 40 times more effective at acquiring new customers than Facebook or Twitter

Read More

How to Handle Bad Reviews

How to handle bad reviewsAs a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.

Read More

The Importance of Online Reviews

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

 88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

Read More

Top 3 Reasons You Need a Marketing Plan

3 Reasons you need a marketing planWhy do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

Your business can’t survive without a marketing plan

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

Read More