Top 3 Reasons You Need a Marketing Plan

3 Reasons you need a marketing plan

Small business owners don’t intentionally set out planning to fail.  Typically, other priorities or lack of knowledge results in failing to plan, which can make the difference between that epic win or tragic loss.

Just like we make new year’s resolutions for ourselves, we need to do the same for our business.

Marketing plans aren’t just for big businesses.  In fact, they’re just as critical for small businesses to make sure you stay focused and on budget to reach your goals.

Your business can’t survive without a marketing plan, especially in today’s ever-changing world of digital marketing and technology, where the competition is fierce.

Benjamin Franklin’s famous quote…
“If you fail to plan, you’re planning to fail.”

Are you equipped to capture more market-share or be left in the dust?

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5 Quick and Easy Holiday Promotions

Easy Holiday Promotions

Yes, it’s that time of year again.  Although nowadays, it seems there’s a holiday for everything, now is the time to boost your end-of-year sales for the biggest holiday season of the year.

Still having trouble putting your holiday business promotion together? No worries, we have some great, quick, easy and effective holiday promotions you can create right now.

As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that are sure to facilitate the process.

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5 Worst Email Subject Lines

Exceller Marketing Blog Worst Email Subject LinesDon’t look like a fool. You can’t hide behind your sunglasses, nor should you want to. People are smart and can sense when they’re being conned. 

Although the summer months might be a time to hit the beach and relax, it’s also a good time to stay top-of-mind with your customers and prospects. And now, it’s easier than ever with email marketing.

But I implore you to be honest and ethical in your marketing communications. If you’re email subject line is untruthful or misleading, you may get someone to quickly open it, but I can guarantee they’ll hit the spam button just as quickly.

People buy from people they “know, like and trust” so be upfront and creative, not sneaky or deceptive.

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A Summertime Business Strategy That Works

Summertime Business Strategy That Works

What’s a good summertime business strategy that will work for your Westchester, NY small business?

Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.

 Email is 40 times more effective at acquiring new customers than Facebook or Twitter

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How to Handle Bad Reviews

How to handle bad reviewsAs a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.

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The Importance of Online Reviews

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

 88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

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