What is the Best Social Media for My Business?

Which social media platform will work best for my Westchester, NY small business?

Time is money, and with a busy schedule trying to run your business, focusing your efforts in the right places will save you time and money in the long run. Social media is a large part of those efforts, so knowing which platforms to allocate your time will get you the optimal return on your investment.

Why do I need social media? The overall benefit of social media is to develop a community of loyal followers who believe, endorse and/or buy your products or services.

There are 2.8 billion active users on social media

It’s all about quality not quantity. With all the social media choices, how do you determine which is right for your business, and which actually trigger the most offline actions?  It’s not as complicated as you think.

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Top 4 Digital Marketing Requirements

Digital Marketing for 2017What should you expect to know in 2017 for your Westchester, NY small business digital marketing needs?

How do you determine what to spend your marketing dollars on?

We have the top 4 things to focus on that will give you the highest return on investment.

Once you target your digital marketing efforts in the right places, you’ll reap the following benefits:

• Professional online presence for your business
• Easily found by potential customers
• An increase in referral business
• Continued accessibility to customers who have an immediate need

93% of online experiences begin with a search engine and it takes less than 0.2 seconds to form a first impression about a website.

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How to Brand for the Sexes

How To Brand For The Sexes

How To Brand For The Sexes

When it comes to the battle of the sexes, who should you target in your marketing message…primarily men, women, or an equal share to both?

It may surprise you to learn that in 85% of households women are the primary decision-makers for consumer good purchases. As such, we as business owners need to be very cognizant of how we brand to the female persuasion. However, at the same time, it’s still important to keep the male population in the equation, but as a more secondary target group.

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Like, Love or Hate Facebook Emojis for Business

New Facebook Emojis for BusinessYour social media is changing…the new Facebook reaction emojis are here, and they could benefit your small business.

Let’s face it, not everyone “likes” everything they see on Facebook, but now we’ve been given the opportunity to show how we really feel with a simple, and visual, emoticon expression.

The use of Facebook emojis can have a positive effect on your business and how you create future content

What are the new Facebook emojis, and how do they work?

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5 Essentials for Small Business

Marketing EssentialsAs a business owner, it is crucial to know where to allocate your spending dollars when it comes to marketing your business.

You may sometimes consider your marketing budget as a slow leak of capital, but instead you should treat it as an investment in your business that will bring significant returns if utilized the right way.

69% of marketers are currently allocating their digital marketing funds to website content, development and performance optimization.

These are the 5 marketing must-haves that every business needs in order to reach their goals and maximize revenue:

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