Why do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.
Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.
It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.
Your business can’t survive without a marketing plan
Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.
Have you started your holiday business promotions yet? If not, now is the time to start. We have some great, quick, easy and effective holiday promotions you can create right now.
Yes, it’s that time of year again, time to begin promoting sales for the holidays, although nowadays, it seems there’s a holiday for everything and it’s becoming a year-round commitment.
As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that might help facilitate the process.
How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.
Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And because of the number of Millennials out there, they’re also highly influential.
The purchasing power of Millennials is projected to increase 133% from $600 billion to $1.4 billion
What you need to know about Millennials:
The age range is from 18-35 years old, and makes up the bulk of the workforce.
They’re the first to grow up with today’s technology.
They’re a values-driven consumer that appeals to brands that stand for something.
They’re loyal to employers due to the new era of work/life balance and flexibility.
Social media is an integral part of the Millennial’s daily activity.
Now that we have some insight into the minds and activities of the Millennial generation, the next question is…
In our digital age, are business cards still important to have for your Westchester County, NY small business?
Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.
72% of people judge a company by the quality of the business card.
You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.
Which social media platform will work best for my Westchester, NY small business?
Time is money, and with a busy schedule trying to run your business, focusing your efforts in the right places will save you time and money in the long run. Social media is a large part of those efforts, so knowing which platforms to allocate your time will get you the optimal return on your investment.
Why do I need social media? The overall benefit of social media is to develop a community of loyal followers who believe, endorse and/or buy your products or services.
There are 2.8 billion active users on social media
It’s all about quality not quantity. With all the social media choices, how do you determine which is right for your business, and which actually trigger the most offline actions? It’s not as complicated as you think.
Which website analytics do I need to pay attention to?
As small business website design experts in Westchester County, NY, we know how important website analytics are to a successful business.
If you know us by now, you’ve heard us always stress the importance of your online presence, and to ensure that your website isn’t killing your business.
A strong website is the key to increasing exposure, customers and growing your business. You need a strategy when developing and optimizing your website. One of the best ways in knowing how to develop that strategy is with website analytics.
Website analytics is one of the most powerful tools to guide you in optimizing your website performance.
As a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?
You can’t please everyone, unfortunately, but you CAN make the best of a negative review.
If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.
92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.
Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.
As a small business owner in Westchester, NY, how do you charge a premium for your services? What if your potential customer or client thinks you’re too expensive?
And if price is a reflection of value, how do you show your prospective customer the value in the services or products you offer?
In the words of Warren Buffet, “Price is what you pay, value is what you get.”
Simply put, value is seen as two things:
It’s a great price, when the value exceeds the cost.
It’s too expensive, when the cost surpasses the potential value.
It’s a careful balance getting the right compensation for the work you do, while getting your prospective client to agree on your pricing. You don’t want to charge too much and lose these possible clients, but you also don’t want to under value the services and products you offer by pricing too low.
On the flipside, if you never have clients tell you that you’re too expensive, you’re probably not charging enough.
It’s a great price, when the value exceeds the cost.