How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.
Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And, because of the number of Millennials out there, they’re also highly influential.
The Millennial population is projected to spend $1.4 trillion shopping each year by 2020
The holiday buying season is here, and now is the time to easily increase your holiday sales.
I always tell my clients, look into your “tool chest” and simply recycle past offers or specials. A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”
77% of Americans have given a gift card in the last year, and for the eighth year in a row, gift cards and certificates are the most requested holiday gift item.
Is your small business website being flagged as “Not Secure” when visitors try to access it? If you don’t have an SSL Certificate, the answer is (or will be) YES.
Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.” This means that you will definitely lose visitors and potential customers every second of every day. And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.
Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!
Do you know why your Westchester County, NY small business is losing customers?
Most small businesses spend lots of money focusing primarily on getting new customers.
You don’t have to spend time and resources finding new clients, just keep the ones you have happy and coming back.
Research shows acquiring a new customer on average is 10 times MORE expensive than keeping an existing one
What’s a good summertime business strategy that will work for your Westchester, NY small business?
Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter
As a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?
You can’t please everyone, unfortunately, but you CAN make the best of a negative review.
If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.
92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.
Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.
We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgement is virtually inevitable.
With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.
One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.
75% of people judge a business by its website
How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.
In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.
88% of people trust online reviews as much as personal recommendations.
Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…
Do you want to be known for having the best website design in Westchester County, NY?
Well, you’ve come to the right place!
Your website is no longer just a billboard for your business. Your website is now a 24/7/365 virtual sales force working for you even when you are not working.
Recognizing this fact is the first step in creating a website that will bring in the customers and sales you need in order to be successful.
Almost half the people online judge a business by its website, so first impressions do matter.
There are 5 must-haves for a website to work efficiently as your lean, mean lead generation machine. If you follow these new web standards, you’re on your way to a flourishing business.
Why do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.
Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.
It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.
Your business can’t survive without a marketing plan
Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.