The Importance of Online Reviews

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

 88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

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Top 8 Website Analytics for a Successful Business

Top Website Analytics GoogleWhich website analytics do I need to pay attention to?

As small business website design experts in Westchester County, NY, we know how important website analytics are to a successful business.

If you know us by now, you’ve heard us always stress the importance of your online presence, and to ensure that your website isn’t killing your business.

A strong website is the key to increasing exposure, customers and growing your business. You need a strategy when developing and optimizing your website. One of the best ways in knowing how to develop that strategy is with website analytics.

Website analytics is one of the most powerful tools to guide you in optimizing your website performance.

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How to Handle Bad Reviews

How to handle bad reviewsAs a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.

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Top 4 Digital Marketing Requirements

Digital Marketing for 2017What should you expect to know in 2017 for your Westchester, NY small business digital marketing needs?

How do you determine what to spend your marketing dollars on?

We have the top 4 things to focus on that will give you the highest return on investment.

Once you target your digital marketing efforts in the right places, you’ll reap the following benefits:

• Professional online presence for your business
• Easily found by potential customers
• An increase in referral business
• Continued accessibility to customers who have an immediate need

93% of online experiences begin with a search engine and it takes less than 0.2 seconds to form a first impression about a website.

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Drive Sales 24 Hours a Day!

Drive Sales 24 Hours a DayAs small business marketing experts in Westchester County, NY, we know that your website is a virtual sales force working for you 24/7/365.

That’s why having a content-rich, user-friendly website that provides all the information your target market is looking for, can mean the difference between a thriving or failing business.

This is known as “inbound marketing” – meaning that customers find you – that’s why a successful, optimized website is vital to accelerating sales.

Of the 88% of Americans on the web, 97% of those shop for goods and services online

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5 SEO Must-Haves to Rank #1 on Google

Rank #1 on Google with SEOHow can I get my business to rank #1 on all search engines like Google, Yahoo and Bing?

This is probably one of the most important questions you’ll ask yourself when it comes to reaching the most customers for your business.

This is your lucky day, because we have an answer for you!

 93% of online experiences begin with a search engine, making SEO crucial for business visibility and customer lead generation.

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5 Essentials for Small Business

Marketing EssentialsAs a business owner, it is crucial to know where to allocate your spending dollars when it comes to marketing your business.

You may sometimes consider your marketing budget as a slow leak of capital, but instead you should treat it as an investment in your business that will bring significant returns if utilized the right way.

69% of marketers are currently allocating their digital marketing funds to website content, development and performance optimization.

These are the 5 marketing must-haves that every business needs in order to reach their goals and maximize revenue:

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5 Reasons You Need A One-Page Website

One Page Affordable Starter WebsiteMost business owners have a website, but are they truly getting any business from it?

Your website could very well be the reason you’re not pulling in the customers and income you need.

Do any of these describe your website:

  1. Not mobile-friendly or optimized for Google search?
  2. No call-to-action to capture leads?
  3. Unclear marketing message or not visually enticing?
  4. Lack time or money to keep it fresh?
  5. Last, but certainly not least, no website at all?

If you answered yes to one or more, we have the solution…

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