Why do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.
Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.
It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.
Your business can’t survive without a marketing plan
Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.
Have you started your holiday business promotions yet? If not, now is the time to start. We have some great, quick, easy and effective holiday promotions you can create right now.
Yes, it’s that time of year again, time to begin promoting sales for the holidays, although nowadays, it seems there’s a holiday for everything and it’s becoming a year-round commitment.
As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that might help facilitate the process.
How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.
Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And because of the number of Millennials out there, they’re also highly influential.
The purchasing power of Millennials is projected to increase 133% from $600 billion to $1.4 billion
What you need to know about Millennials:
The age range is from 18-35 years old, and makes up the bulk of the workforce.
They’re the first to grow up with today’s technology.
They’re a values-driven consumer that appeals to brands that stand for something.
They’re loyal to employers due to the new era of work/life balance and flexibility.
Social media is an integral part of the Millennial’s daily activity.
Now that we have some insight into the minds and activities of the Millennial generation, the next question is…
In our digital age, are business cards still important to have for your Westchester County, NY small business?
Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.
72% of people judge a company by the quality of the business card.
You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.
As a small business owner in Westchester, NY, how do you charge a premium for your services? What if your potential customer or client thinks you’re too expensive?
And if price is a reflection of value, how do you show your prospective customer the value in the services or products you offer?
In the words of Warren Buffet, “Price is what you pay, value is what you get.”
Simply put, value is seen as two things:
It’s a great price, when the value exceeds the cost.
It’s too expensive, when the cost surpasses the potential value.
It’s a careful balance getting the right compensation for the work you do, while getting your prospective client to agree on your pricing. You don’t want to charge too much and lose these possible clients, but you also don’t want to under value the services and products you offer by pricing too low.
On the flipside, if you never have clients tell you that you’re too expensive, you’re probably not charging enough.
It’s a great price, when the value exceeds the cost.
As a small business owner, you need to keep up with the big guys and get a jump on your holiday marketing now.
The start of autumn doesn’t only mean leaves are beginning to change, it also means the stores are filling up with reminders that the holiday season is soon approaching.
40% of consumers begin shopping before Halloween
Let email automation do the work for you, while you focus on filling orders and dealing with customer inquiries. Email automation is a series of emails sent automatically to subscribers based on their actions and your promotional schedule. 67% of best-in-class companies are more likely to use an automation platform for marketing.
Nothing does this better than Live Chat Software. It’s a very simple, yet highly effective tool in boosting conversion rates, as well as increasing customer satisfaction and retention.
90% of customers will stay with a product or service that offers Live Chat, making it an invaluable tool for customer retention.
So what is Live Chat?
Live Chat is basically an online customer service tool. Have you ever gone to an online store and a small window in the lower-right corner pops up with a message that says “Hi, my name is Jenna, is there something I can help you with?”…that’s Live Chat.
Although Live Chat is primarily used for online shopping websites, it has tremendous potential as an overall lead generator and customer satisfaction tool for virtually any business website. I’m forecasting it as a major untapped marketing tool that should be exploited now, before many others catch on.