5 Quick and Easy Holiday Promotions

Easy Holiday Promotions

Have you started your holiday business promotions yet? If not, now is the time to start. We have some great, quick, easy and effective holiday promotions you can create right now.

Yes, it’s that time of year again, time to begin promoting sales for the holidays, although nowadays, it seems there’s a holiday for everything and it’s becoming a year-round commitment.

As a busy Westchester, NY small business owner, it can be difficult and time-consuming trying to come up with new and unique holiday promotions each year. We have some ideas that might help facilitate the process.

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How To Market to Millennials

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And because of the number of Millennials out there, they’re also highly influential.

 The purchasing power of Millennials is projected to increase 133% from $600 billion to $1.4 billion

What you need to know about Millennials:

  • The age range is from 18-35 years old, and makes up the bulk of the workforce.
  • They’re the first to grow up with today’s technology.
  • They’re a values-driven consumer that appeals to brands that stand for something.
  • They’re loyal to employers due to the new era of work/life balance and flexibility.
  • Social media is an integral part of the Millennial’s daily activity.

Now that we have some insight into the minds and activities of the Millennial generation, the next question is…

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The Importance of Online Reviews

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

 88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

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The 5 Benefits of Business Cards

In our digital age, are business cards still important to have for your Westchester County, NY small business?

Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.

72% of people judge a company by the quality of the business card.

You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.

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Top 4 Digital Marketing Requirements

Digital Marketing for 2017What should you expect to know in 2017 for your Westchester, NY small business digital marketing needs?

How do you determine what to spend your marketing dollars on?

We have the top 4 things to focus on that will give you the highest return on investment.

Once you target your digital marketing efforts in the right places, you’ll reap the following benefits:

• Professional online presence for your business
• Easily found by potential customers
• An increase in referral business
• Continued accessibility to customers who have an immediate need

93% of online experiences begin with a search engine and it takes less than 0.2 seconds to form a first impression about a website.

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How to Charge a Premium for Your Services

How to Charge a Premium for you ServicesAs a small business owner in Westchester, NY, how do you charge a premium for your services? What if your potential customer or client thinks you’re too expensive?

And if price is a reflection of value, how do you show your prospective customer the value in the services or products you offer?

In the words of Warren Buffet, “Price is what you pay, value is what you get.”

Simply put, value is seen as two things:

  • It’s a great price, when the value exceeds the cost.
  • It’s too expensive, when the cost surpasses the potential value.

It’s a careful balance getting the right compensation for the work you do, while getting your prospective client to agree on your pricing. You don’t want to charge too much and lose these possible clients, but you also don’t want to under value the services and products you offer by pricing too low.

On the flipside, if you never have clients tell you that you’re too expensive, you’re probably not charging enough.  

It’s a great price, when the value exceeds the cost.

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Top 3 Reasons You Need a Marketing Plan

Top 3 Reasons You Need a Marketing PlanIf you’re a Westchester County, NY small business owner, your top New Year’s resolution should always be to have a marketing plan established for the upcoming year.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. They see it as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

76% of people feel that marketing has changed more in the past 2 years than in the previous 50.

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

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Holiday Email Marketing in 3 Easy Steps

Holiday Email Marketing Automation

As a small business owner, you need to keep up with the big guys and get a jump on your holiday marketing now.

The start of autumn doesn’t only mean leaves are beginning to change, it also means the stores are filling up with reminders that the holiday season is soon approaching.

40% of consumers begin shopping before Halloween

Let email automation do the work for you, while you focus on filling orders and dealing with customer inquiries. Email automation is a series of emails sent automatically to subscribers based on their actions and your promotional schedule. 67% of best-in-class companies are more likely to use an automation platform for marketing.

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The E-newsletter: Industry Secrets Revealed

E-newsletter Industry Secrets RevealedDid you know that the average human attention span is only 8 seconds? So how do you get people to open, read and click on your e-newsletter in that short period of time?

First of all, if you don’t have an e-newsletter, you should know that this is one essential marketing communication component that every small business should have.

The top 5 benefits of an e-newsletter are as follows: 

  • It connects you to your customers and perspective customers
  • It shows your expertise on the products and services you offer
  • It boosts your social media following
  • It increases traffic to your website
  • It drives sales

 Email is 40 times more effective at acquiring new customers than Facebook or Twitter

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Skyrocket Sales with Live Chat Software

Live Chat SoftwareLooking for ways to skyrocket sales?

Nothing does this better than Live Chat Software.  It’s a very simple, yet highly effective tool in boosting conversion rates, as well as increasing customer satisfaction and retention.

90% of customers will stay with a product or service that offers Live Chat, making it an invaluable tool for customer retention.

So what is Live Chat?

Live Chat is basically an online customer service tool. Have you ever gone to an online store and a small window in the lower-right corner pops up with a message that says “Hi, my name is Jenna, is there something I can help you with?”…that’s Live Chat.

Although Live Chat is primarily used for online shopping websites, it has tremendous potential as an overall lead generator and customer satisfaction tool for virtually any business website.  I’m forecasting it as a major untapped marketing tool that should be exploited now, before many others catch on.

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