Holiday buying season is around the corner and now is the time to plan your promotions to increase sales for your Westchester, NY small business.
I always tell my clients, look into your “tool chest” and simply recycle past offers or specials. A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”
93% of American consumers have either given or sent a gift card or gift certificate, with these continuing to be the most requested holiday gift item year after year.
Don’t look like a fool. You can’t hide behind your sunglasses, nor should you want to. People are smart and can sense when they’re being conned.
Although the summer months might be a time to hit the beach and relax, it’s also a good time to stay top-of-mind with your customers and prospects. And now, it’s easier than ever with email marketing.
But I implore you to be honest and ethical in your marketing communications. If you’re email subject line is untruthful or misleading, you may get someone to quickly open it, but I can guarantee they’ll hit the spam button just as quickly.
People buy from people they “know, like and trust” so be upfront and creative, not sneaky or deceptive.
Summer can be slow for some businesses, so while you’re out for a swim or catching a free ride, one of the best ways to stay top-of-mind with your customers and improve communications is with an e-newsletter, also known as email marketing. And, the great thing is you can create these now, and simply schedule them for distribution during the summer months.
Most people spend hours creating “content” for their e-newsletter. However, they forget the icing on the cake, which is investing time in the email subject line.
If your email subject line is a bust, it doesn’t matter how good your content is, no one will get to read it!
Believe me, we know it takes time to build a quality email list. But never, ever buy a list. It’s a waste of your hard earned money, you’ll see virtually no results and worst of all you’ll get tagged by spam filters, not to mention the possible fine of $11,000 for each offense, according to the Federal Trade Commission based on the CAN-SPAM Act of 2003.
So let’s assume you have a credible email list. Now, how do you get your customers to take notice?
It’s now time to get happy as we have the inside scoop on what’s working in the world of email outreach!
Over 12 million outreach emails where analyzed and here are the results…
How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.
Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And, because of the number of Millennials out there, they’re also highly influential.
The Millennial population is projected to spend $1.4 trillion shopping each year by 2020
As a small business owner in Westchester County, NY, one of the top business resolutions you should have this year, and every year, is to have a solid marketing plan.
For those of you who don’t have a plan for 2019, it’s not too late. You can still start the new year off right by creating your business marketing plan now using our valuable how-to tips.
In need of additional help? If you’re not currently subscribed to our e-newsletter, all you have to do is sign up here and we’ll send you a FREE E-Book that includes a marketing plan template. If you already receive our e-newsletter, but don’t have the E-Book, please email us today and we’ll be delighted to send it to you.
A marketing plan keeps you on track toward your goals and is the ultimate guide to successfully growing your business.
What’s a good summertime business strategy that will work for your Westchester, NY small business?
Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter
How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.
In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.
88% of people trust online reviews as much as personal recommendations.
Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…
Why do I need a marketing plan? As a Westchester County, NY small business owner or entrepreneur, having a marketing plan established for the upcoming year should be your number one priority.
Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. It can be seen as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.
It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.
Your business can’t survive without a marketing plan
Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.