How to Charge a Premium for Your Services

How to Charge a Premium for you ServicesAs a small business owner in Westchester, NY, how do you charge a premium for your services? What if your potential customer or client thinks you’re too expensive?

And if price is a reflection of value, how do you show your prospective customer the value in the services or products you offer?

In the words of Warren Buffet, “Price is what you pay, value is what you get.”

Simply put, value is seen as two things:

  • It’s a great price, when the value exceeds the cost.
  • It’s too expensive, when the cost surpasses the potential value.

It’s a careful balance getting the right compensation for the work you do, while getting your prospective client to agree on your pricing. You don’t want to charge too much and lose these possible clients, but you also don’t want to under value the services and products you offer by pricing too low.

On the flipside, if you never have clients tell you that you’re too expensive, you’re probably not charging enough.  

It’s a great price, when the value exceeds the cost.

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Top 3 Reasons You Need a Marketing Plan

Top 3 Reasons You Need a Marketing PlanIf you’re a Westchester County, NY small business owner, your top New Year’s resolution should always be to have a marketing plan established for the upcoming year.

Marketing plans aren’t just for big businesses, and unfortunately many smaller businesses don’t think they’re that important. They see it as something that requires deep pockets and extravagant advertising campaigns. However, marketing is so much more than just sales and advertising.

It’s crucial that every business, whether large or small, as well as entrepreneurs, develop a marketing plan that ensures they’re meeting their business needs and goals.

76% of people feel that marketing has changed more in the past 2 years than in the previous 50.

Marketing is dynamic, so it’s imperative that you create a new, current and relevant marketing plan in order to keep up with the ever-changing world of marketing and technology.

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5 Reasons You Need A One-Page Website

One Page Affordable Starter WebsiteMost business owners have a website, but are they truly getting any business from it?

Your website could very well be the reason you’re not pulling in the customers and income you need.

Do any of these describe your website:

  1. Not mobile-friendly or optimized for Google search?
  2. No call-to-action to capture leads?
  3. Unclear marketing message or not visually enticing?
  4. Lack time or money to keep it fresh?
  5. Last, but certainly not least, no website at all?

If you answered yes to one or more, we have the solution…

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No More Coffeehouses!

Collaborative Shared Workspace

Collaborative Shared WorkspaceNo need to lug your laptop, adapters and supplies to the local coffeehouse anymore. Now, the big trend is moving toward a collaborative, shared workspace environment.

Collaborative work spaces let you get more done, while saving the planet

Let’s face it, working among other like-minded folks is more inspiring than working alone at home, at a café, at your local library, or anywhere else devoid of people.

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