Don’t look like a fool. You can’t hide behind your sunglasses, nor should you want to. People are smart and can sense when they’re being conned.
Although the summer months might be a time to hit the beach and relax, it’s also a good time to stay top-of-mind with your customers and prospects. And now, it’s easier than ever with email marketing.
But I implore you to be honest and ethical in your marketing communications. If you’re email subject line is untruthful or misleading, you may get someone to quickly open it, but I can guarantee they’ll hit the spam button just as quickly.
People buy from people they “know, like and trust” so be upfront and creative, not sneaky or deceptive.
Summer can be slow for some businesses, so while you’re out for a swim or catching a free ride, one of the best ways to stay top-of-mind with your customers and improve communications is with an e-newsletter, also known as email marketing. And, the great thing is you can create these now, and simply schedule them for distribution during the summer months.
Most people spend hours creating “content” for their e-newsletter. However, they forget the icing on the cake, which is investing time in the email subject line.
If your email subject line is a bust, it doesn’t matter how good your content is, no one will get to read it!
Believe me, we know it takes time to build a quality email list. But never, ever buy a list. It’s a waste of your hard earned money, you’ll see virtually no results and worst of all you’ll get tagged by spam filters, not to mention the possible fine of $11,000 for each offense, according to the Federal Trade Commission based on the CAN-SPAM Act of 2003.
So let’s assume you have a credible email list. Now, how do you get your customers to take notice?
It’s now time to get happy as we have the inside scoop on what’s working in the world of email outreach!
Over 12 million outreach emails where analyzed and here are the results…