Holiday Email Marketing in 3 Easy Steps

Holiday Email Marketing Automation

As a small business owner, you need to keep up with the big guys and get a jump on your holiday marketing now.

The start of autumn doesn’t only mean leaves are beginning to change, it also means the stores are filling up with reminders that the holiday season is soon approaching.

40% of consumers begin shopping before Halloween

Let email automation do the work for you, while you focus on filling orders and dealing with customer inquiries. Email automation is a series of emails sent automatically to subscribers based on their actions and your promotional schedule. 67% of best-in-class companies are more likely to use an automation platform for marketing.

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The E-newsletter: Industry Secrets Revealed

E-newsletter Industry Secrets RevealedDid you know that the average human attention span is only 8 seconds? So how do you get people to open, read and click on your e-newsletter in that short period of time?

First of all, if you don’t have an e-newsletter, you should know that this is one essential marketing communication component that every small business should have.

The top 5 benefits of an e-newsletter are as follows: 

  • It connects you to your customers and perspective customers
  • It shows your expertise on the products and services you offer
  • It boosts your social media following
  • It increases traffic to your website
  • It drives sales

 Email is 40 times more effective at acquiring new customers than Facebook or Twitter

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Increase Your Holiday Sales

Increase Holiday Sales with a Gift CertificateThe holiday buying season is upon us, and it’s never too early, or late, to increase your holiday sales.

I always tell my clients, look into your “tool chest,” as you can simply recycle past offers or specials. A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”

77% of Americans have given a gift card in the last year, and for the eighth year in a row, gift cards and certificates are the most requested holiday gift item.

According to Google, when scrambling to get a gift a couple of days before Christmas, you are most likely to buy a gift card.

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5 Essentials for Small Business

Marketing EssentialsAs a business owner, it is crucial to know where to allocate your spending dollars when it comes to marketing your business.

You may sometimes consider your marketing budget as a slow leak of capital, but instead you should treat it as an investment in your business that will bring significant returns if utilized the right way.

69% of marketers are currently allocating their digital marketing funds to website content, development and performance optimization.

These are the 5 marketing must-haves that every business needs in order to reach their goals and maximize revenue:

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