How To Market to Millennials

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And because of the number of Millennials out there, they’re also highly influential.

 The purchasing power of Millennials is projected to increase 133% from $600 billion to $1.4 billion

What you need to know about Millennials:

  • The age range is from 18-35 years old, and makes up the bulk of the workforce.
  • They’re the first to grow up with today’s technology.
  • They’re a values-driven consumer that appeals to brands that stand for something.
  • They’re loyal to employers due to the new era of work/life balance and flexibility.
  • Social media is an integral part of the Millennial’s daily activity.

Now that we have some insight into the minds and activities of the Millennial generation, the next question is…

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The Importance of Online Reviews

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

 88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

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The 5 Benefits of Business Cards

In our digital age, are business cards still important to have for your Westchester County, NY small business?

Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.

72% of people judge a company by the quality of the business card.

You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.

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How to Handle Bad Reviews

How to handle bad reviewsAs a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.

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Top 4 Digital Marketing Requirements

Digital Marketing for 2017What should you expect to know in 2017 for your Westchester, NY small business digital marketing needs?

How do you determine what to spend your marketing dollars on?

We have the top 4 things to focus on that will give you the highest return on investment.

Once you target your digital marketing efforts in the right places, you’ll reap the following benefits:

• Professional online presence for your business
• Easily found by potential customers
• An increase in referral business
• Continued accessibility to customers who have an immediate need

93% of online experiences begin with a search engine and it takes less than 0.2 seconds to form a first impression about a website.

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How to Charge a Premium for Your Services

How to Charge a Premium for you ServicesAs a small business owner in Westchester, NY, how do you charge a premium for your services? What if your potential customer or client thinks you’re too expensive?

And if price is a reflection of value, how do you show your prospective customer the value in the services or products you offer?

In the words of Warren Buffet, “Price is what you pay, value is what you get.”

Simply put, value is seen as two things:

  • It’s a great price, when the value exceeds the cost.
  • It’s too expensive, when the cost surpasses the potential value.

It’s a careful balance getting the right compensation for the work you do, while getting your prospective client to agree on your pricing. You don’t want to charge too much and lose these possible clients, but you also don’t want to under value the services and products you offer by pricing too low.

On the flipside, if you never have clients tell you that you’re too expensive, you’re probably not charging enough.  

It’s a great price, when the value exceeds the cost.

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How to Brand for the Sexes

How To Brand For The Sexes

How To Brand For The Sexes

When it comes to the battle of the sexes, who should you target in your marketing message…primarily men, women, or an equal share to both?

It may surprise you to learn that in 85% of households women are the primary decision-makers for consumer good purchases. As such, we as business owners need to be very cognizant of how we brand to the female persuasion. However, at the same time, it’s still important to keep the male population in the equation, but as a more secondary target group.

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Like, Love or Hate Facebook Emojis for Business

New Facebook Emojis for BusinessYour social media is changing…the new Facebook reaction emojis are here, and they could benefit your small business.

Let’s face it, not everyone “likes” everything they see on Facebook, but now we’ve been given the opportunity to show how we really feel with a simple, and visual, emoticon expression.

The use of Facebook emojis can have a positive effect on your business and how you create future content

What are the new Facebook emojis, and how do they work?

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Less Work, More Money

branding101Let’s face it, no one wants to work during the summer, right?

If less work and more money appeals to you, then you are going to want to learn some of our invaluable branding tips that will make you work smarter, not harder (and allow you more time at the beach.)

The power of branding…it allows you to shorten your sales cycle – i.e. less work, more money – and that’s what marketing is all about.

Did you know it actually takes the average person six to seven times to see/hear your message before it begins to resonate?

Have you ever heard of Coca-Cola?

Sounds like a ridiculous question, right? But did you know Coca-Cola is one of the world’s most recognizable brands? It is the #1, most valuable soft drink brand worldwide with a value over $70 billion U.S. dollars.

Of course, most small businesses don’t have the same marketing dollars as Coca-Cola. However everyone, I repeat everyone, can benefit from the same three core marketing principles:

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Is Orange REALLY The New Black?

No sorry, we’re not going to talk about the popular TV Show…but rather the importance of choosing the right colors that will truly identify your business.

Did you know that we experience our world through colors?

Different colors spark different feelings, senses and emotions.  The same applies to your company logo colors.

The chart above depicts the different emotions behind colors.

A remarkable 85% of shoppers attribute color as a primary reason behind their product purchase decision.

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