Kathy Argyros, Author at Exceller Marketing

About Kathy Argyros

Kathy Argyros is an award-winning marketing communications expert with over two decades of proven experience in increasing sales and converting prospects into customers. As an accomplished author, trainer and speaker, Kathy is also Founder & Chief Consultant of Exceller Marketing, Inc., a boutique-style, full-service web design and digital marketing agency that empowers small businesses and start-ups in Westchester County, NY and beyond.

1 05, 2019

How Fast is Your Website?

2020-05-21T16:34:04-04:00By Kathy Argyros|

Speed matters! Why? The faster the page load, the better the visitor experience. Page speed is important to users and visitors because let’s face it…we are all impatient. If your pages load slow, customers are moving onto your competitor, especially when it comes to mobile.

There are many factors that determine website load speeds, such as:

The browser being used, i.e. Chrome, Firefox or the antiquated Microsoft Edge aka I.E. (sorry Microsoft)
The device being used, i.e. smart phone, tablet or desktop
The available Internet speed, i.e. 3G, 4G or 5G

All these factors affect the download speed of your website pages. However, it all boils down to this…

Speed matters in getting you top positioning on Google, and increases conversion rates of visitors.

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1 04, 2019

You’re Losing Customers!

2020-05-21T16:37:05-04:00By Kathy Argyros|

Your business isn’t growing, you’re losing customers and struggling to stay afloat.

Your website, or lack thereof, could be what is killing your business.

But don’t worry.

There’s a painless and affordable solution…and yes, we have it.

Your biggest problem? You don’t have the deep pockets to create an effective, professional website. Wrong! There is an easy and economical way to build credibility and professionalism that includes all the following key ingredients of a multi-layered website for a fraction of the price…at almost a 50% savings

89% of Americans online use a mobile device, like a smart phone, to access the web and 75% judge a business by its website.

With these statistics, it’s do or die not only for your business to have a website, but for it to be mobile-responsive and mobile-friendly.

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1 02, 2019

How To Market to Millennials

2020-05-21T17:22:21-04:00By Kathy Argyros|

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And, because of the number of Millennials out there, they’re also highly influential.

The Millennial population is projected to spend $1.4 trillion shopping each year by 2020

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30 10, 2018

Alert: Google Website Security Requirements

2019-04-30T14:51:53-04:00By Kathy Argyros|

Is your small business website being flagged as “Not Secure” when visitors try to access it? If you don’t have an SSL Certificate, the answer is (or will be) YES.

Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.” This means that you will definitely lose visitors and potential customers every second of every day. And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.

Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!

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28 09, 2018

5 Guaranteed Ways to Lose a Customer

2020-05-21T17:10:29-04:00By Kathy Argyros|

Do you know why your Westchester County, NY small business is losing customers?

Most small businesses spend lots of money focusing primarily on getting new customers.

You don’t have to spend time and resources finding new clients, just keep the ones you have happy and coming back.

Research shows acquiring a new customer on average is 10 times MORE expensive than keeping an existing one

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17 07, 2018

A Summertime Business Strategy That Works

2020-05-21T17:15:34-04:00By Kathy Argyros|

What’s a good summertime business strategy that will work for your Westchester, NY small business?

Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.

Email is 40 times more effective at acquiring new customers than Facebook or Twitter

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2 06, 2018

How to Handle Bad Reviews

2020-05-21T16:54:02-04:00By Kathy Argyros|

As a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.

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17 05, 2018

Judging a Business by Its Website

2020-05-21T16:49:27-04:00By Kathy Argyros|

We all know the saying “Don’t Judge a Book by Its Cover,” and the importance of how it can affect our lives. However, in the case of a website and its business, the judgment is virtually inevitable.

With 88% of Americans online today, it’s crucial that you have a website that clearly defines your business and sets the right expectations for your potential customers.

One of the worst things you can do for your Westchester NY small business is to NOT have a website, but even if you have one, a bad website can also mean bad business.

75% of people judge a business by its website

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1 04, 2018

The Importance of Online Reviews

2020-05-21T17:07:06-04:00By Kathy Argyros|

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

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