Summer can be slow for some businesses, so while you’re out for a swim or catching a free ride, one of the best ways to stay top-of-mind with your customers and improve communications is with an e-newsletter, also known as email marketing. And, the great thing is you can create these now, and simply schedule them for distribution during the summer months.
Most people spend hours creating “content” for their e-newsletter. However, they forget the icing on the cake, which is investing time in the email subject line. The email subject line is vital to entice people to open and read what you have to say. It’s just as important as the content you’ve written your newsletter.
If your email subject line is a bust, it doesn’t matter how good your content is, no one will get to read it!