About Kathy Argyros

Kathy Argyros is an award-winning marketing communications expert with over two decades of proven experience in increasing sales and converting prospects into customers. As an accomplished author, trainer and speaker, Kathy is also Founder & Chief Consultant of Exceller Marketing, Inc., a boutique-style, full-service web design and digital marketing agency that empowers small businesses and entrepreneurs in Westchester County, NY and beyond.
1 07, 2019

5 Best Email Subject Lines

By |2020-05-21T16:23:45-04:00July 1st, 2019|

Animals in waterSummer can be slow for some businesses, so while you’re out for a swim or catching a free ride, one of the best ways to stay top-of-mind with your customers and improve communications is with an e-newsletter, also known as email marketing.  And, the great thing is you can create these now, and simply schedule them for distribution during the summer months. 


Most people spend hours creating “content” for their e-newsletter.  However, they forget the icing on the cake, which is investing time in the email subject line.  The email subject line is vital to entice people to open and read what you have to say.  It’s just as important as the content you’ve written your newsletter.


If your email subject line is a bust, it doesn’t matter how good your content is, no one will get to read it!


1 06, 2019

10 Ways To Improve Your Email Open Rate

By |2020-05-21T16:31:48-04:00June 1st, 2019|

Happy Business ManBelieve me, we know it takes time to build a quality email list.  But never, ever buy a list.  It’s a waste of your hard-earned money, you’ll see virtually no results, and worst of all you’ll get tagged by spam filters, not to mention the possible fine of $11,000 for each offense, according to the Federal Trade Commission based on the CAN-SPAM Act of 2003.

So let’s assume you have a credible email list. Now, how do you get your customers to take notice?

It’s now time to get happy as we have the inside scoop on what’s working in the world of email outreach!

Over 12 million outreach emails where analyzed and here are the results…


1 05, 2019

How Fast is Your Website?

By |2020-05-21T16:34:04-04:00May 1st, 2019|

Speed matters! Why? The faster the page load, the better the visitor experience. Page speed is important to users and visitors because let’s face it…we are all impatient. If your pages load slow, customers are moving onto your competitor, especially when it comes to mobile.

There are many factors that determine website load speeds, such as:

  • The browser being used, i.e. Chrome, Firefox or the antiquated Microsoft Edge aka I.E. (sorry Microsoft)
  • The device being used, i.e. smart phone, tablet or desktop
  • The available Internet speed, i.e. 3G, 4G or 5G

All these factors affect the download speed of your website pages.  However, it all boils down to this…

Speed matters in getting you top positioning on Google, and increases conversion rates of visitors.


1 04, 2019

You’re Losing Customers!

By |2020-05-21T16:37:05-04:00April 1st, 2019|

Your business isn’t growing, you’re losing customers and struggling to stay afloat.

Your website, or lack thereof, could be what is killing your business.

But don’t worry.

There’s a painless and affordable solution…and yes, we have it.

Your biggest problem?  You don’t have the deep pockets to create an effective, professional website. Wrong! There is an easy and economical way to build credibility and professionalism that includes all the following key ingredients of a multi-layered website for a fraction of the price…at almost a 50% savings

89% of Americans online use a mobile device, like a smart phone, to access the web and 75% judge a business by its website.

With these statistics, it’s do or die not only for your business to have a website, but for it to be mobile-responsive and mobile-friendly.


1 03, 2019

5 Must-Haves for Best Website Design

By |2020-05-21T16:42:25-04:00March 1st, 2019|

5 Website Must-Haves

How can my business have the best website design in Westchester County, NY?

Well, you’ve come to the right place!

Your website is no longer just a billboard for your business. Your website is now a 24/7/365 virtual sales force working for you even when you are not working. And, people online do judge a business by its website, so first impressions do matter.

Recognizing this fact is the first step in creating a website that will garner the customers and sales you need in order to be successful.

94% of users leave a website that uses outdated web design

There are 5 must-haves for a website to work efficiently as your lean, mean lead generation machine. If you follow these web standards, you’re on your way to a flourishing business.


1 02, 2019

How To Market to Millennials

By |2020-05-21T17:22:21-04:00February 1st, 2019|

How to Market to Millennials

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And, because of the number of Millennials out there, they’re also highly influential.

The Millennial population is projected to spend $1.4 trillion shopping each year by 2020


30 10, 2018

Alert: Google Website Security Requirements

By |2019-04-30T14:51:53-04:00October 30th, 2018|

Is your small business website being flagged as “Not Secure” when visitors try to access it?  If you don’t have an SSL Certificate, the answer is (or will be) YES.

Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.”  This means that you will definitely lose visitors and potential customers every second of every day.  And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.

Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!


28 09, 2018

5 Guaranteed Ways to Lose a Customer

By |2020-05-21T17:10:29-04:00September 28th, 2018|

Do you know why your Westchester County, NY small business is losing customers?

Most small businesses spend lots of money focusing primarily on getting new customers.

You don’t have to spend time and resources finding new clients, just keep the ones you have happy and coming back.

Research shows acquiring a new customer on average is 10 times MORE expensive than keeping an existing one


17 07, 2018

A Summertime Business Strategy That Works

By |2020-05-21T17:15:34-04:00July 17th, 2018|

Summertime Business Strategy That Works

What’s a good summertime business strategy that will work for your Westchester, NY small business?

Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.

 Email is 40 times more effective at acquiring new customers than Facebook or Twitter


2 06, 2018

How to Handle Bad Reviews

By |2020-05-21T16:54:02-04:00June 2nd, 2018|

How to handle bad reviewsAs a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.


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