Kathy Argyros, Author at Exceller Marketing

26 04, 2020

COVID-19 Sparks Opportunities for Small Businesses on Social Media

By Kathy Argyros|2020-09-14T18:55:05-04:00April 26th, 2020|

We know there’s a surge of information surrounding COVID-19 on social media. We are not here to talk about that.

We are here to talk about challenges being seen as opportunities if you allow yourself to think about things differently.

The Coronavirus shut-down has enabled families to reconnect, less pollution and more personal time.

And, with more personal time comes opportunities to reconnect with your customers, to stay top-of-mind to help ensure the survival of your business.

According to Grad Conn, Sprinklr CMO, the coronavirus is unfolding on social media with unprecedented volumes of conversations every second.

Communities are turning to social media to show love and support for their local small businesses like never before.

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19 03, 2020

How Your Business Can Survive the COVID-19 Shut-Down

By Kathy Argyros|2020-10-05T14:36:21-04:00March 19th, 2020|

The Coronavirus pandemic has hit our community hard.

Local small businesses are suffering…plummeting sales, mandated shut-downs and so on.

It’s time to think about things differently, outside-the-box.

Small business owners everywhere are frustrated, confused and concerned, not knowing what to do or where to turn.

Are you asking yourself…

What can I do now to help my business survive during this uncertain time?

We can help.

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1 01, 2020

Top 3 Reasons You Need a Marketing Plan

By Kathy Argyros|2020-10-05T14:40:07-04:00January 1st, 2020|

Small business owners don’t intentionally set out planning to fail. Typically, other priorities or lack of knowledge results in failing to plan, which can make the difference between that epic win or tragic loss.

Just like we make new year’s resolutions for ourselves, we need to do the same for our business.

Marketing plans aren’t just for big businesses. In fact, they’re just as critical for small businesses to make sure you stay focused and on budget to reach your goals.

Your business can’t survive without a marketing plan, especially in today’s ever-changing world of digital marketing and technology, where the competition is fierce.

Benjamin Franklin’s famous quote…
“If you fail to plan, you’re planning to fail.”

Are you equipped to capture more market-share or be left in the dust?

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1 10, 2019

Increase Your Holiday Sales

By Kathy Argyros|2020-10-05T17:34:45-04:00October 1st, 2019|

Holiday buying season is around the corner and now is the time to plan your promotions to increase sales for your Westchester, NY small business.

I always tell my clients, look into your “tool chest” and simply recycle past offers or specials.

A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”

According to Google, when scrambling to get a gift, you’re most likely to buy a gift card…just place it in a nicely wrapped box and your good to go.

93% of American consumers have either given or sent a gift card or gift certificate, with these continuing to be the most requested holiday gift item year after year.

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1 08, 2019

5 Worst Email Subject Lines

By Kathy Argyros|2020-05-21T16:24:25-04:00August 1st, 2019|

Don’t look like a fool. You can’t hide behind your sunglasses, nor should you want to. People are smart and can sense when they’re being conned.

Although the summer months might be a time to hit the beach and relax, it’s also a good time to stay top-of-mind with your customers and prospects. And now, it’s easier than ever with email marketing.

But I implore you to be honest and ethical in your marketing communications. If you’re email subject line is untruthful or misleading, you may get someone to quickly open it, but I can guarantee they’ll hit the spam button just as quickly.

People buy from people they “know, like and trust” so be upfront and creative, not sneaky or deceptive.

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1 07, 2019

5 Best Email Subject Lines

By Kathy Argyros|2020-05-21T16:23:45-04:00July 1st, 2019|

Summer can be slow for some businesses, so while you’re out for a swim or catching a free ride, one of the best ways to stay top-of-mind with your customers and improve communications is with an e-newsletter, also known as email marketing. And, the great thing is you can create these now, and simply schedule them for distribution during the summer months.

Most people spend hours creating “content” for their e-newsletter. However, they forget the icing on the cake, which is investing time in the email subject line. The email subject line is vital to entice people to open and read what you have to say. It’s just as important as the content you’ve written your newsletter.

If your email subject line is a bust, it doesn’t matter how good your content is, no one will get to read it!

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1 06, 2019

10 Ways To Improve Your Email Open Rate

By Kathy Argyros|2020-05-21T16:31:48-04:00June 1st, 2019|

Believe me, we know it takes time to build a quality email list. But never, ever buy a list. It’s a waste of your hard-earned money, you’ll see virtually no results, and worst of all you’ll get tagged by spam filters, not to mention the possible fine of $11,000 for each offense, according to the Federal Trade Commission based on the CAN-SPAM Act of 2003.

So let’s assume you have a credible email list. Now, how do you get your customers to take notice?

It’s now time to get happy as we have the inside scoop on what’s working in the world of email outreach!

Over 12 million outreach emails where analyzed and here are the results…

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1 05, 2019

How Fast is Your Website?

By Kathy Argyros|2020-05-21T16:34:04-04:00May 1st, 2019|

Speed matters! Why? The faster the page load, the better the visitor experience. Page speed is important to users and visitors because let’s face it…we are all impatient. If your pages load slow, customers are moving onto your competitor, especially when it comes to mobile.

There are many factors that determine website load speeds, such as:

The browser being used, i.e. Chrome, Firefox or the antiquated Microsoft Edge aka I.E. (sorry Microsoft)
The device being used, i.e. smart phone, tablet or desktop
The available Internet speed, i.e. 3G, 4G or 5G

All these factors affect the download speed of your website pages. However, it all boils down to this…

Speed matters in getting you top positioning on Google, and increases conversion rates of visitors.

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1 04, 2019

You’re Losing Customers!

By Kathy Argyros|2020-05-21T16:37:05-04:00April 1st, 2019|

Your business isn’t growing, you’re losing customers and struggling to stay afloat.

Your website, or lack thereof, could be what is killing your business.

But don’t worry.

There’s a painless and affordable solution…and yes, we have it.

Your biggest problem? You don’t have the deep pockets to create an effective, professional website. Wrong! There is an easy and economical way to build credibility and professionalism that includes all the following key ingredients of a multi-layered website for a fraction of the price…at almost a 50% savings

89% of Americans online use a mobile device, like a smart phone, to access the web and 75% judge a business by its website.

With these statistics, it’s do or die not only for your business to have a website, but for it to be mobile-responsive and mobile-friendly.

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1 02, 2019

How To Market to Millennials

By Kathy Argyros|2020-05-21T17:22:21-04:00February 1st, 2019|

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And, because of the number of Millennials out there, they’re also highly influential.

The Millennial population is projected to spend $1.4 trillion shopping each year by 2020

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