About Kathy Argyros

Kathy Argyros is an award-winning marketing communications expert with over two decades of proven experience in increasing sales and converting prospects into customers. As an accomplished author, trainer and speaker, Kathy is also Founder & Chief Consultant of Exceller Marketing, Inc., a boutique-style, full-service web design and digital marketing agency that empowers small businesses and entrepreneurs in Westchester County, NY and beyond.
1 05, 2021

Is Your Website Helping OR Hurting your Business?

By |2021-11-20T13:45:25-05:00May 1st, 2021|

The question every small business owner should ask… “Is my website helping or hurting my business especially during COVID-19?”

People are logging on to the web in record numbers.  Having an amazing customer experience is a necessity, not a luxury.

It’s estimated that around 90% of American’s are online, and that number continues to grow.  Pretty much every business, in every industry, everywhere, has a website. However, who’s actually generating leads and gaining more customers? It’s a highly competitive online world and small businesses need to do everything they can to get more satisfied visitors and customers.

75% of people judge a business by its website, especially during COVID-19.


1 02, 2021

Marketing Ideas for Small Businesses During COVID-19

By |2021-11-20T13:38:10-05:00February 1st, 2021|

Not Today Covid19 Orange sign

We’re sharing simple solutions and marketing ideas for small businesses trying to navigate the COVID-19 pandemic.

Whether you’re an online or service-based business, or a local brick-and-mortar store, small businesses everywhere are feeling vulnerable and unsure during this unprecedented time. That’s why we’re here to help.

We know this is a difficult time, and we’re committed to providing you with marketing insights to help you stay connected with customers and fans, even if your doors are temporarily closed.

Every day people are spending more time online, and are looking for ways to stay connected to their local community.


1 08, 2020

Marketing Strategies for COVID-19 Reopening Phases

By |2020-09-14T18:57:54-04:00August 1st, 2020|

Woman Holding Welcome Sign with Face Mask

We all know that COVID-19 has changed how we live, work and play.

So how do you, as a small business owner, successfully pivot your marketing to ensure you adapt and not die in today’s new normal?

That’s where we come in. We’re providing practical, yet highly effective, marketing strategies to help you navigate this new landscape. After all, we’re all in this together.

We’re now in a myriad of reopening phases.  We can help you navigate these uncharted waters.


26 04, 2020

COVID-19 Sparks Opportunities for Small Businesses on Social Media

By |2020-09-14T18:55:05-04:00April 26th, 2020|


We know there’s a surge of information surrounding COVID-19 on social media.  We are not here to talk about that.

We are here to talk about challenges being seen as opportunities if you allow yourself to think about things differently.

The Coronavirus shut-down has enabled families to reconnect, less pollution and more personal time.

And, with more personal time comes opportunities to reconnect with your customers, to stay top-of-mind to help ensure the survival of your business.

According to Grad Conn, Sprinklr CMO, the coronavirus is unfolding on social media with unprecedented volumes of conversations every second.

Communities are turning to social media to show love and support for their local small businesses like never before.



19 03, 2020

How Your Business Can Survive the COVID-19 Shut-Down

By |2020-10-05T14:36:21-04:00March 19th, 2020|

The Coronavirus pandemic has hit our community hard.

Local small businesses are suffering…plummeting sales, mandated shut-downs and so on.

It’s time to think about things differently, outside-the-box.

Small business owners everywhere are frustrated, confused and concerned, not knowing what to do or where to turn.

Are you asking yourself…

What can I do now to help my business survive during this uncertain time?

We can help.


1 01, 2020

Top 3 Reasons You Need a Marketing Plan

By |2020-10-05T14:40:07-04:00January 1st, 2020|

3 Reasons you need a marketing plan

Small business owners don’t intentionally set out planning to fail. Typically, other priorities or lack of knowledge results in failing to plan, which can make the difference between that epic win or tragic loss.

Just like we make new year’s resolutions for ourselves, we need to do the same for our business.

Marketing plans aren’t just for big businesses. In fact, they’re just as critical for small businesses to make sure you stay focused and on budget to reach your goals.

Your business can’t survive without a marketing plan, especially in today’s ever-changing world of digital marketing and technology, where the competition is fierce.

Benjamin Franklin’s famous quote…
“If you fail to plan, you’re planning to fail.”

Are you equipped to capture more market-share or be left in the dust?


1 10, 2019

Increase Your Holiday Sales

By |2020-10-05T17:34:45-04:00October 1st, 2019|

Holiday buying season is around the corner and now is the time to plan your promotions to increase sales for your Westchester, NY small business.

I always tell my clients, look into your “tool chest” and simply recycle past offers or specials.

A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”

According to Google, when scrambling to get a gift, you’re most likely to buy a gift card…just place it in a nicely wrapped box and your good to go.

93% of American consumers have either given or sent a gift card or gift certificate, with these continuing to be the most requested holiday gift item year after year.


1 08, 2019

5 Worst Email Subject Lines

By |2020-05-21T16:24:25-04:00August 1st, 2019|

Exceller Marketing Blog Worst Email Subject LinesDon’t look like a fool. You can’t hide behind your sunglasses, nor should you want to. People are smart and can sense when they’re being conned. 

Although the summer months might be a time to hit the beach and relax, it’s also a good time to stay top-of-mind with your customers and prospects. And now, it’s easier than ever with email marketing.

But I implore you to be honest and ethical in your marketing communications. If you’re email subject line is untruthful or misleading, you may get someone to quickly open it, but I can guarantee they’ll hit the spam button just as quickly.

People buy from people they “know, like and trust” so be upfront and creative, not sneaky or deceptive.


1 07, 2019

5 Best Email Subject Lines

By |2020-05-21T16:23:45-04:00July 1st, 2019|

Animals in waterSummer can be slow for some businesses, so while you’re out for a swim or catching a free ride, one of the best ways to stay top-of-mind with your customers and improve communications is with an e-newsletter, also known as email marketing.  And, the great thing is you can create these now, and simply schedule them for distribution during the summer months. 


Most people spend hours creating “content” for their e-newsletter.  However, they forget the icing on the cake, which is investing time in the email subject line.  The email subject line is vital to entice people to open and read what you have to say.  It’s just as important as the content you’ve written your newsletter.


If your email subject line is a bust, it doesn’t matter how good your content is, no one will get to read it!


1 06, 2019

10 Ways To Improve Your Email Open Rate

By |2020-05-21T16:31:48-04:00June 1st, 2019|

Happy Business ManBelieve me, we know it takes time to build a quality email list.  But never, ever buy a list.  It’s a waste of your hard-earned money, you’ll see virtually no results, and worst of all you’ll get tagged by spam filters, not to mention the possible fine of $11,000 for each offense, according to the Federal Trade Commission based on the CAN-SPAM Act of 2003.

So let’s assume you have a credible email list. Now, how do you get your customers to take notice?

It’s now time to get happy as we have the inside scoop on what’s working in the world of email outreach!

Over 12 million outreach emails where analyzed and here are the results…


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