How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.
Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And because of the number of Millennials out there, they’re also highly influential.
The purchasing power of Millennials is projected to increase 133% from $600 billion to $1.4 billion
What you need to know about Millennials:
- The age range is from 18-35 years old, and makes up the bulk of the workforce.
- They’re the first to grow up with today’s technology.
- They’re a values-driven consumer that appeals to brands that stand for something.
- They’re loyal to employers due to the new era of work/life balance and flexibility.
- Social media is an integral part of the Millennial’s daily activity.
Now that we have some insight into the minds and activities of the Millennial generation, the next question is…
How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.
In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.
88% of people trust online reviews as much as personal recommendations.
Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…
In our digital age, are business cards still important to have for your Westchester County, NY small business?
Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.
72% of people judge a company by the quality of the business card.
You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.
Which website analytics do I need to pay attention to?
As small business website design experts in Westchester County, NY, we know how important website analytics are to a successful business.
If you know us by now, you’ve heard us always stress the importance of your online presence, and to ensure that your website isn’t killing your business.
A strong website is the key to increasing exposure, customers and growing your business. You need a strategy when developing and optimizing your website. One of the best ways in knowing how to develop that strategy is with website analytics.
Website analytics is one of the most powerful tools to guide you in optimizing your website performance.
As a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?
You can’t please everyone, unfortunately, but you CAN make the best of a negative review.
If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.
92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.
Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.
As a small business owner, you need to keep up with the big guys and get a jump on your holiday marketing now.
The start of autumn doesn’t only mean leaves are beginning to change, it also means the stores are filling up with reminders that the holiday season is soon approaching.
40% of consumers begin shopping before Halloween
Let email automation do the work for you, while you focus on filling orders and dealing with customer inquiries. Email automation is a series of emails sent automatically to subscribers based on their actions and your promotional schedule. 67% of best-in-class companies are more likely to use an automation platform for marketing.
Did you know that the average human attention span is only 8 seconds? So how do you get people to open, read and click on your e-newsletter in that short period of time?
First of all, if you don’t have an e-newsletter, you should know that this is one essential marketing communication component that every small business should have.
The top 5 benefits of an e-newsletter are as follows:
- It connects you to your customers and perspective customers
- It shows your expertise on the products and services you offer
- It boosts your social media following
- It increases traffic to your website
- It drives sales
Email is 40 times more effective at acquiring new customers than Facebook or Twitter
How To Brand For The Sexes
When it comes to the battle of the sexes, who should you target in your marketing message…primarily men, women, or an equal share to both?
It may surprise you to learn that in 85% of households women are the primary decision-makers for consumer good purchases. As such, we as business owners need to be very cognizant of how we brand to the female persuasion. However, at the same time, it’s still important to keep the male population in the equation, but as a more secondary target group.
How can I get my business to rank #1 on all search engines like Google, Yahoo and Bing?
This is probably one of the most important questions you’ll ask yourself when it comes to reaching the most customers for your business.
This is your lucky day, because we have an answer for you!
93% of online experiences begin with a search engine, making SEO crucial for business visibility and customer lead generation.
The “existing” customer is always right. And if you, as a small business owner in Westchester, NY, follow this rule correctly, you’re on the right track to keeping that customer.
Another rule you may have heard is the “80/20 Rule,” meaning 80% of your business comes from 20% of your customers.
Plus, statistics show that it is anywhere from 5 to 10 times more costly to acquire a new customer than it is to retain an existing customer.
So in a time of tight budgets and limited manpower, your lowest hanging fruit on the sales tree is your existing customer!