Holiday buying season is around the corner and now is the time to plan your promotions to increase sales for your Westchester, NY small business.
I always tell my clients, look into your “tool chest” and simply recycle past offers or specials. A perfect example of this is to reintroduce, or create, your business “Gift Certificate” or “Gift Card.”
93% of American consumers have either given or sent a gift card or gift certificate, with these continuing to be the most requested holiday gift item year after year.
Don’t look like a fool. You can’t hide behind your sunglasses, nor should you want to. People are smart and can sense when they’re being conned.
Although the summer months might be a time to hit the beach and relax, it’s also a good time to stay top-of-mind with your customers and prospects. And now, it’s easier than ever with email marketing.
But I implore you to be honest and ethical in your marketing communications. If you’re email subject line is untruthful or misleading, you may get someone to quickly open it, but I can guarantee they’ll hit the spam button just as quickly.
People buy from people they “know, like and trust” so be upfront and creative, not sneaky or deceptive.
Summer can be slow for some businesses, so while you’re out for a swim or catching a free ride, one of the best ways to stay top-of-mind with your customers and improve communications is with an e-newsletter, also known as email marketing. And, the great thing is you can create these now, and simply schedule them for distribution during the summer months.
Most people spend hours creating “content” for their e-newsletter. However, they forget the icing on the cake, which is investing time in the email subject line.
If your email subject line is a bust, it doesn’t matter how good your content is, no one will get to read it!
Believe me, we know it takes time to build a quality email list. But never, ever buy a list. It’s a waste of your hard earned money, you’ll see virtually no results and worst of all you’ll get tagged by spam filters, not to mention the possible fine of $11,000 for each offense, according to the Federal Trade Commission based on the CAN-SPAM Act of 2003.
So let’s assume you have a credible email list. Now, how do you get your customers to take notice?
It’s now time to get happy as we have the inside scoop on what’s working in the world of email outreach!
Over 12 million outreach emails where analyzed and here are the results…
Speed matters! Why? The faster the page load, the better the visitor experience. Page speed is important to users and visitors because let’s face it…we are all impatient. If your pages load slow, customers are moving onto your competitor, especially when it comes to mobile.
There are many factors that determine website load speeds, such as:
- The browser being used, i.e. Chrome, Firefox or the antiquated Microsoft Edge aka I.E. (sorry Microsoft)
- The device being used, i.e. smart phone, tablet or desktop
- The available Internet speed, i.e. 3G, 4G or 5G
All these factors affect the download speed of your website pages. However, it all boils down to this…
Speed matters in getting you top positioning on Google, and increases conversion rates of visitors.
Your business isn’t growing, you’re losing customers and struggling to stay afloat. Your website, or lack thereof, could be what is killing your business.
But don’t worry. There’s a painless and affordable solution…and yes, we have it.
89% of Americans online use a mobile device, like a smart phone, to access the web and 75% judge a business by its website.
With these statistics, it’s do or die not only for your business to have a website, but for it to be mobile-responsive and mobile-friendly.
Your biggest problem? You don’t have the deep pockets to create an effective, professional website. Wrong! There is an easy and economical way to build credibility and professionalism that includes all the following key ingredients of a multi-layered website for a fraction of the price…at almost a 50% savings:
How can my business have the best website design in Westchester County, NY?
Well, you’ve come to the right place!
Your website is no longer just a billboard for your business. Your website is now a 24/7/365 virtual sales force working for you even when you are not working. And, people online do judge a business by its website, so first impressions do matter.
Recognizing this fact is the first step in creating a website that will garner the customers and sales you need in order to be successful.
94% of users leave a website that uses outdated web design
There are 5 must-haves for a website to work efficiently as your lean, mean lead generation machine. If you follow these web standards, you’re on your way to a flourishing business.
How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.
Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And, because of the number of Millennials out there, they’re also highly influential.
The Millennial population is projected to spend $1.4 trillion shopping each year by 2020
Is your small business website being flagged as “Not Secure” when visitors try to access it? If you don’t have an SSL Certificate, the answer is (or will be) YES.
Unfortunately, if your website does not have an SSL Certificate, Google and browsers will red flag it as “Not Secure.” This means that you will definitely lose visitors and potential customers every second of every day. And, if you don’t see the “Not Secure” yet, you most likely will by the end of this year.
Google and browsers will red flag websites without SSL Certificates as “NOT SECURE” and unsafe!
Do you know why your Westchester County, NY small business is losing customers?
Most small businesses spend lots of money focusing primarily on getting new customers.
You don’t have to spend time and resources finding new clients, just keep the ones you have happy and coming back.
Research shows acquiring a new customer on average is 10 times MORE expensive than keeping an existing one