5 Guaranteed Ways to Lose a Customer

Do you know why your Westchester County, NY small business is losing customers?

Most small businesses spend lots of money focusing primarily on getting new customers.

You don’t have to spend time and resources finding new clients, just keep the ones you have happy and coming back.

Research shows acquiring a new customer on average is 10 times MORE expensive than keeping an existing one

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A Summertime Business Strategy That Works

Summertime Business Strategy That Works

What’s a good summertime business strategy that will work for your Westchester, NY small business?

Summer can be slow for some businesses, so while you’re relaxing on the beach one of the best ways to stay top-of-mind with your customers and improve communication is with an e-newsletter.

 Email is 40 times more effective at acquiring new customers than Facebook or Twitter

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How To Market to Millennials

How important is it to include Millennials in your marketing efforts? Let’s put it this way, if you’re missing this audience, you’re losing money.

Millennials can get a bad rap for being lazy, entitled and demanding, but let’s face it, they’re also ambitious, proficient with technology and well-educated. And because of the number of Millennials out there, they’re also highly influential.

 The purchasing power of Millennials is projected to increase 133% from $600 billion to $1.4 billion

What you need to know about Millennials:

  • The age range is from 18-35 years old, and makes up the bulk of the workforce.
  • They’re the first to grow up with today’s technology.
  • They’re a values-driven consumer that appeals to brands that stand for something.
  • They’re loyal to employers due to the new era of work/life balance and flexibility.
  • Social media is an integral part of the Millennial’s daily activity.

Now that we have some insight into the minds and activities of the Millennial generation, the next question is…

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The Importance of Online Reviews

How important are online reviews for your Westchester, NY small business? Let’s put it this way, online reviews can make or break your business.

In order to compete with the big guys, you need all the help you can get to push your brand across the web. Online reviews can do this and so much more for your business.

 88% of people trust online reviews as much as personal recommendations.

Not only do online reviews influence your customers, but they also help you get to know your customers better. These are just two of the benefits…

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The 5 Benefits of Business Cards

In our digital age, are business cards still important to have for your Westchester County, NY small business?

Having a business card is the most cost effective marketing tool in your arsenal. If your goal is to establish a connection and seen as a legitimate, professional business, and most importantly, be remembered, then having a business card is crucial.

72% of people judge a company by the quality of the business card.

You never know when you’ll meet someone you could possibly do business with in the future. What if your phone lost battery power, or you don’t have a pen and paper to jot down contact information? A quick an easy solution is to hand out your business card.

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Top 8 Website Analytics for a Successful Business

Top Website Analytics GoogleWhich website analytics do I need to pay attention to?

As small business website design experts in Westchester County, NY, we know how important website analytics are to a successful business.

If you know us by now, you’ve heard us always stress the importance of your online presence, and to ensure that your website isn’t killing your business.

A strong website is the key to increasing exposure, customers and growing your business. You need a strategy when developing and optimizing your website. One of the best ways in knowing how to develop that strategy is with website analytics.

Website analytics is one of the most powerful tools to guide you in optimizing your website performance.

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How to Handle Bad Reviews

How to handle bad reviewsAs a Westchester, NY small business owner, how do you handle bad reviews and make the best out of them?

You can’t please everyone, unfortunately, but you CAN make the best of a negative review.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers return back to your business.

92% of consumers read online reviews, so there will always be Negative Nellies or people who like to complain. However, there are also legitimate complaints. Perhaps you did your best with a product or service you provided, and for some reason it just didn’t work out for the customer exactly the way they would’ve liked. It’s not the end of the world.

Only YOU have the power to turn a negative situation into a positive when it comes to YOUR business.

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Holiday Email Marketing in 3 Easy Steps

Holiday Email Marketing Automation

As a small business owner, you need to keep up with the big guys and get a jump on your holiday marketing now.

The start of autumn doesn’t only mean leaves are beginning to change, it also means the stores are filling up with reminders that the holiday season is soon approaching.

40% of consumers begin shopping before Halloween

Let email automation do the work for you, while you focus on filling orders and dealing with customer inquiries. Email automation is a series of emails sent automatically to subscribers based on their actions and your promotional schedule. 67% of best-in-class companies are more likely to use an automation platform for marketing.

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How to Brand for the Sexes

How To Brand For The Sexes

How To Brand For The Sexes

When it comes to the battle of the sexes, who should you target in your marketing message…primarily men, women, or an equal share to both?

It may surprise you to learn that in 85% of households women are the primary decision-makers for consumer good purchases. As such, we as business owners need to be very cognizant of how we brand to the female persuasion. However, at the same time, it’s still important to keep the male population in the equation, but as a more secondary target group.

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5 SEO Must-Haves to Rank #1 on Google

Rank #1 on Google with SEOHow can I get my business to rank #1 on all search engines like Google, Yahoo and Bing?

This is probably one of the most important questions you’ll ask yourself when it comes to reaching the most customers for your business.

This is your lucky day, because we have an answer for you!

 93% of online experiences begin with a search engine, making SEO crucial for business visibility and customer lead generation.

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