Summer can be slow for some businesses, so while you’re out for a swim or catching a free ride, one of the best ways to stay top-of-mind with your customers and improve communications is with an e-newsletter, also known as email marketing. And, the great thing is you can create these now, and simply schedule them for distribution during the summer months.
Most people spend hours creating “content” for their e-newsletter. However, they forget the icing on the cake, which is investing time in the email subject line. The email subject line is vital to entice people to open and read what you have to say. It’s just as important as the content you’ve written your newsletter.
If your email subject line is a bust, it doesn’t matter how good your content is, no one will get to read it!
Use these top strategies to increase your open rates.
5 Best Email Subject Lines
Some of these words can stand alone, i.e. “One Day Only,” and some can be more descriptive, i.e. “Top 10 Gifts For Mothers Day.” The goal here is to intrigue and engage, so play with several headlines and see what works best for your business.
Believe it or not, this is one of the most effective email subject lines due to its powerful association with an important person…former President Barack Obama. Regardless of your political views, this works.
2. “Best,” “Top” and “Hottest”
These subject lines work very well when also associated with a number, i.e. “Top 10” because the human brain is naturally drawn to numbered lists. (Yes…we used this strategy in our email subject line.)
3. “Limited Time,” “Expiring” and “One Day Only”
These pose a sense of urgency and timeliness. No one wants to miss out on a good deal.
4. “Introducing,” “Latest” and “New”
Create curiosity with recipients. Most people like to be the first to know.
5. “Free” or “Discount”
Directly expressing your outstanding offer in the subject line is a powerful way to get the reader’s attention. Who doesn’t want a great deal?!
We at Exceller Marketing are experts at email marketing.
We’re here to help you. Whether you just have a question, or would like a free consultation, we welcome you to contact us today.
Best regards, until next time!
Exceller Marketing is a boutique-style, full-service web design and digital marketing agency in Westchester County, NY. We empower small businesses and entrepreneurs with outstanding web design and expert digital marketing services that keep our clients ahead of their competition.
Source: Shane Baker